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St. Paul, MN

Expanding the reach of authentic Middle Eastern flavors through innovative products in major retail markets.

• Mission: Bringing authentic Middle Eastern flavors to the American market through innovative sauces and dips, while expanding into a diverse range of meal options that promote cultural diversity and health-conscious eating.  
• Innovation: Offers versatile sauces inspired by traditional Middle Eastern recipes, designed to enhance everyday meals with unique flavors that complement a variety of dishes.  
• Market Expansion: Focused on establishing a strong presence in major retail outlets like Target, Whole Foods, and Costco, enhancing accessibility and brand recognition.  
• Social Impact: Committed to making a positive difference by supporting girls’ education through the Malala Fund, aligning with its purpose-driven approach to business.  
• Leadership: Founded by first-generation Afghan Americans, Maazah is led by a female, family, and minority team, promoting inclusivity and cultural representation in the food industry.  
• Funding Uses: Allocating funds towards marketing initiatives and operational improvements to support distribution growth and revenue expansion.

Maazah is a food company that aims to bring authentic Middle Eastern flavors to the American market through its innovative sauces and dips, inspired by family recipes. The founders, Yasameen and Sheilla Sajady, are first-generation Afghan Americans who started their journey by selling homemade products at local farmers markets.

Their vision is to expand beyond sauces and dips into a wider range of meal options, reflecting a commitment to cultural diversity and health-conscious eating. This fundraising offering is designed to support Maazah’s growth as it seeks to establish a strong presence in major retail outlets like Target, Whole Foods, and Costco.

The funds raised will be allocated towards marketing initiatives and enhancing operational capabilities to ensure effective distribution and brand recognition. By investing in Maazah, supporters can join the mission to share vibrant flavors while contributing to the company’s goal of achieving significant revenue growth and expanding its product line.

Furthermore, Maazah is dedicated to making a positive social impact, including support for girls’ education through the Malala Fund, which aligns with its purpose-driven approach to business.

Company Info

Maazah is a food company offering versatile Middle Eastern-inspired sauces for enhancing meals.

Maazah is a food company that specializes in crafting a variety of flavorful sauces inspired by traditional Middle Eastern recipes. Founded by a female, family, and minority team, the company aims to enhance everyday meals with its versatile products that can be used for dipping, spreading, or drizzling. Their sauces are designed to complement a wide range of dishes, including eggs, tacos, and leftovers, making them a convenient addition to any meal. Maazah’s products are available at select Target stores, reflecting their commitment to accessibility and quality in the culinary market.