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Los Angeles, CA

Creating an AI-driven smart credit card that aligns financial management with personal passions.

• Mission: Revolutionizing personal finance through an AI-powered smart credit card that simplifies financial management while aligning with users’ lifestyle and passions.  
• Innovation: An AI-driven platform offering personalized financial organization, passive income opportunities, and a unique rewards system—”heartbeats”—that grants access to exclusive events and experiences.  
• Strategic Partnerships: Collaborates with Mastercard to empower banks to issue customized cards, strengthening customer loyalty through tailored perks and lifestyle benefits.  
• Lifestyle Focus: Initially centered on music festivals, with plans to expand into other passion-driven areas like sports and travel, fostering a community where financial freedom meets personal interests.  
• Funding Uses: Supporting the growth of PuraVida to reach a wider audience and solidify its position as a leader in the fintech and lifestyle space.  
• Community Engagement: Aims to create a fintech ecosystem that promotes happiness and rewards users for spending in ways that align with their personal passions and experiences.

PuraVida aims to revolutionize personal finance through an innovative AI-powered smart credit card designed to enhance the user’s lifestyle while simplifying financial management. The company’s mission is to create a fintech ecosystem that promotes happiness by addressing the common frustrations associated with traditional credit card rewards and financial tools.

By leveraging advanced AI technology, PuraVida offers personalized financial organization, opportunities for passive income, and access to curated experiences aligned with users’ passions, particularly in the realm of music festivals. The platform encourages users to earn “heartbeats,” a unique points system that rewards everyday spending with exclusive access to events and experiences.

With a strategic partnership with Mastercard, PuraVida seeks to empower banks to issue their own customized cards, enhancing customer loyalty through relevant perks. Ultimately, the company aspires to expand beyond music festivals into various lifestyle sectors, fostering a community where financial freedom and personal passions intersect.

The overarching goal of this fundraising initiative is to support the growth of PuraVida, enabling it to reach a wider audience and solidify its position as a leader in the fintech space.

Company Info

fintech, rewards, lifestyle, AI, credit cards

PuraVida Inc. offers an AI-powered smart credit card designed to help users manage their finances while earning rewards tailored to their passions. Focused initially on the music festival vertical, PuraVida aims to provide exclusive access to events and experiences, with plans to expand into other passion-driven areas such as sports and travel. With a partnership with Mastercard, PuraVida combines fintech innovation and lifestyle benefits, enabling users to earn “heartbeats” through everyday spending, which can be redeemed for curated experiences.