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Chicago, IL

Expanding production and retail presence of gut-friendly sourdough crackers.

• Mission: Disrupting the snack market with gut-friendly, delicious sourdough crackers that prioritize digestive health without sacrificing taste.  
• Innovation: Using a traditional sourdough starter and a 24-hour fermentation process to create snacks that are easier to digest and beneficial for gut health.  
• Health Focus: Offering high-quality, gluten-sensitive products designed to cater to individuals with digestive issues or dietary restrictions.  
• Community Engagement: Building a loyal customer base, known as the “Sour Squad,” and expanding the reach of gut-friendly snack options.  
• Leadership: Founded by a registered dietitian with a passion for improving health through food, Unbothered Foods is driven by expertise in nutrition and wellness.  
• Growth Potential: Positioned for expansion with plans to increase production capacity and broaden retail distribution, aiming to become a staple in households across America.  

Unbothered Foods is a woman-owned brand focused on creating delicious, gut-friendly sourdough crackers that cater to the growing demand for healthy snacks without compromising on taste. Founded by a registered dietitian, the company aims to disrupt the cracker market by offering a product that is not only flavorful but also beneficial for digestive health.

With a commitment to simple, high-quality ingredients, Unbothered Foods is poised for growth, having already expanded its retail presence significantly and garnered a loyal customer base known as the “Sour Squad.” The current fundraising effort seeks to enhance production capabilities and broaden retail distribution, allowing the company to meet increasing consumer demand.

By investing in Unbothered Foods, supporters will not only contribute to the growth of a passionate, innovative startup but also join a movement to promote better dietary options for individuals with specific health needs. The goal is to establish Unbothered Foods as a staple in households across America, ultimately expanding the product line beyond crackers to further cater to the gut-friendly market.

Company Info

Unbothered Foods creates gut-friendly sourdough snacks designed for individuals with digestive issues.

Unbothered Foods is a company focused on creating gut-friendly food products, particularly sourdough-based snacks. Founded by registered dietitian Morgan Murdock, the brand aims to alleviate the stress of eating for individuals with digestive issues and dietary restrictions. The flagship product, Unbothered crackers, utilizes a traditional sourdough starter and a 24-hour fermentation process to break down gluten, making the snacks easier to digest while also providing a tangy flavor. The company is committed to offering delicious options for those with gluten intolerance or sensitivities, ensuring that their products are enjoyable and beneficial for gut health. Unbothered Foods also engages with the community through investment opportunities, promoting its mission to become a national brand.