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Aliso Viejo, CA

Expanding distribution of a unique watermelon juice product to capture a growing market.

• Mission: Providing a unique, refreshing, and healthy hydration option made from 100% watermelon juice, aiming to become a staple in the growing hydration market.  
• Innovation: A premium watermelon water beverage line that offers naturally occurring electrolytes and antioxidants, with flavors like original, passionfruit, pineapple, ginger, and chili mango.  
• Growth Potential: Targeting expansion into thousands of retail locations across the U.S., including major chains such as 7-Eleven, Target, and Kroger, to capitalize on increasing consumer demand for natural, plant-based hydration.  
• Supply Chain: Utilizes a single-source supply chain from family farms in Vietnam to ensure consistent quality and taste across its product line.  
• Sustainability & Health: Plant-based, non-GMO, gluten-free, and rich in antioxidants, positioning Mela as a health-conscious choice in the beverage category.  
• Funding Uses: The funds will support marketing efforts and distribution expansion to solidify Mela’s position as a leader in the plant-water category and drive its revenue growth.

Mela Watermelon Water aims to revolutionize the beverage market by providing a unique, refreshing, and healthy hydration option made from 100% watermelon juice. The company has experienced significant revenue growth, achieving over four times its revenue in the past year, and is now targeting expansion into thousands of retail locations across the United States, including major chains like 7-Eleven, Target, and Kroger.

By leveraging a single-source supply chain from family farms in Vietnam, Mela ensures high quality and consistent taste in every can. The company aims to capture a substantial share of the booming hydration market, which has seen increased consumer demand for natural and convenient hydration solutions. Mela’s product line includes various flavors, appealing to a broad audience that values taste and nutrition.

This fundraising effort seeks to support the company’s ambitious growth plans, enhance its marketing initiatives, and solidify its position as a leader in the plant-water category, ultimately driving the brand towards a projected revenue target of $75 million. Mela’s commitment to innovation, sustainability, and community engagement reflects its mission to make watermelon juice a staple in the hydration market.

Company Info

Mela specializes in canned premium watermelon water and related fruit beverages.

Mela offers a line of premium watermelon water products that aim to provide a refreshing and hydrating beverage option. The watermelon water is packaged in cans for convenience and is marketed as containing naturally occurring electrolytes and antioxidants. The product range includes various flavors such as original, passionfruit, pineapple, ginger, and chili mango, all made from real fruit. The brand emphasizes qualities such as being plant-based, non-GMO, gluten-free, and rich in antioxidants, appealing to health-conscious consumers. The company also promotes a lifestyle that suggests enjoyment and refreshment, positioning its drinks as suitable for various occasions.