Raise closed, search for fresh raises on Seedstage

Framingham, MA

Raising funds to expand operations and meet demand for affordable, high-quality natural haircare products.

• Mission: Providing natural, high-quality, and affordable haircare solutions for individuals with textured hair, focusing on clean ingredients and community-driven growth.  
• Innovation: Developed by Whitney and Taffeta White, the brand offers effective haircare products for textured hair, leveraging consumer feedback for continuous product improvement.  
• Retail Growth: Achieved significant retail presence in over 2,000 global stores, including major retailers such as Ulta, Sephora, and Selfridges, positioning itself as a leader in the haircare market.  
• Community-Centric: Built through a dedicated online community, particularly driven by founder Whitney White’s social media influence (Naptural85), fostering strong customer loyalty and high repeat purchase rates.  
• Leadership: Co-founded by social media influencer Whitney White and Taffeta White, Melanin Haircare combines business expertise with community engagement to create a successful, customer-first brand.  
• Strategic Focus: Expanding manufacturing capacity, product development, and distribution channels to meet increasing consumer demand and solidify its position in the $106 billion global haircare market.  

Melanin Haircare, founded by Whitney White and Taffeta White, is raising funds to scale its operations and meet increasing consumer demand for its natural, high-quality haircare products. Based in Boston, MA, this award-winning brand has grown through a community-driven approach and boasts a strong market presence in global retail stores, including Ulta, Sephora, and Selfridges. Melanin Haircare’s offerings cater to a dedicated customer base seeking effective and affordable haircare solutions with clean ingredients, aligning with the rising trend toward health-conscious beauty products.

The funds raised will support increased manufacturing capacity, continued product development, and expansion of distribution channels. With its innovative and community-centric approach, Melanin Haircare aims to solidify its position as a leader in the $106 billion global haircare market. This capital will enable the company to meet its growth objectives while maintaining product quality and customer trust.

Company Info

Melanin Haircare offers high-quality, natural haircare products designed for textured hair, driven by community feedback and strong retail partnerships.

Melanin Haircare is a natural haircare brand focused on producing high-quality, natural, and affordable haircare products for individuals with textured hair. Co-founded by Whitney White, a prominent social media influencer known as Naptural85, the company was launched to meet the demand from her online community for effective, clean haircare solutions. Since its inception, Melanin Haircare has expanded from a direct-to-consumer (DTC) model to achieving significant retail presence in over 2,000 stores worldwide, including major retailers such as Ulta, Sephora, and Selfridges.

With $23.5 million in lifetime revenue and strong support from venture capital firms like VMG Partners and Rose Park Advisors, Melanin Haircare has gained recognition in the competitive $106 billion haircare market. The brand emphasizes high repeat customer rates and uses consumer feedback for product development. It has maintained growth through a blend of strategic retail partnerships and organic reach, driven largely by community support and minimal reliance on traditional advertising.