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Austin, TX

Expanding the reach and product offerings of a veteran-owned premium hard seltzer brand.

• Mission: Expanding the reach of a veteran-owned company offering premium craft hard seltzer, designed to stand out with bold flavors and a strong market presence.  
• Innovation: Provides a variety pack of hard seltzers with unique flavors like Sour Apple, Watermelon, Peach, and Blue Razz, delivering a high-quality drinking experience with 8% ABV.  
• Brand Growth: Successfully established in over 2,000 locations across seven states, with notable partnerships with major retailers like H-E-B, Total Wine, and Lowe’s Food.  
• Community Engagement: Builds a loyal customer base through its association with the popular Drinkin’ Bros Podcast and its veteran-owned brand identity.  
• Leadership: Co-founders with significant experience in the beverage industry, including previous success with Black Rifle Coffee, bring expertise to Hard AF’s growing brand.  
• Strategic Focus: Aims to expand its product offerings and enhance its brand presence in the competitive hard seltzer market.  

Hard AF Seltzer is a veteran-owned company that offers a premium craft hard seltzer with an 8% ABV, designed to stand out in a competitive market. With a strong presence in over 2,000 locations across seven states, the brand has established significant partnerships with major retailers such as H-E-B, Total Wine, Lowe’s Food, and Piggly Wiggly.

The company has achieved impressive sales figures, generating substantial revenue within its first two years and garnering a loyal following through its association with the Drinkin’ Bros Podcast. The team behind Hard AF Seltzer includes experienced professionals from the beverage industry, including co-founders who previously contributed to the success of Black Rifle Coffee.

The fundraising effort aims to further expand the brand’s reach and enhance its product offerings, emphasizing quality and innovation in the hard seltzer category. By investing in Hard AF Seltzer, supporters can contribute to the growth of a company that prioritizes excellence and aims to deliver exceptional flavors to consumers.

Company Info

Hard AF offers a variety pack of flavored hard seltzers in 12oz cans.

Hard AF is a beverage company that offers a variety pack of hard seltzers, featuring flavors such as Sour Apple, Watermelon, Peach, and Blue Razz. Each variety pack contains 24 cans, with each can being 12oz in size. The company provides a store locator feature for customers to find nearby retailers, although it is currently undergoing updates. Hard AF also encourages potential retailers and bars to reach out for inquiries regarding carrying their products.