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Belvidere, IL

Expanding distribution and product offerings in the spirits market.

• Unique Product: ROCK’N Vodka is made from 100% non-GMO sugarcane, offering a distinct taste.
• Celebrity Co-Owner: Co-owned by Rick Nielsen of Cheap Trick, enhancing brand visibility.
• Strategic Partnerships: Collaborations with major retail chains and distributors to expand reach.
• New Product Launch: Introducing Bella Rio Bourbon to complement the existing vodka line.
• Market Presence: Strong distribution network across North America and plans for further expansion.

ROCK’N Vodka is raising funds to expand its portfolio and distribution footprint across North America and beyond. Known for its multi-award-winning vodka crafted from 100% non-GMO sugarcane, the company has built momentum with partnerships in major retail outlets and collaborations with entertainment brands. With distribution already spanning the United States, Canada, and parts of Europe, the company plans to accelerate growth through expanded sales channels, strengthened distributor relationships, and the launch of new products such as Bella Rio Bourbon. This strategy is designed to diversify offerings within the spirits industry and capture share in both vodka and bourbon markets, two categories with consistent consumer demand and projected long-term growth.

The company’s origins trace back to its founding in Illinois in 2019, when the vodka was first bottled and sold on shelves. Since then, it has sold tens of thousands of bottles, gained national placements in leading retail chains, and earned recognition from industry competitions. Celebrity co-ownership by Rock and Roll Hall of Famer Rick Nielsen has increased brand visibility through media exposure and high-profile events. Building on a base of reorder sales and an established network of over 1,800 investors, the company aims to scale operations while maintaining its focus on craft quality. The addition of bourbon and joint venture partnerships represents a broader positioning under the Bella Rio Brand House, signaling long-term growth ambitions in the premium spirits sector.

Company Info

ROCK’N Vodka produces a unique sugarcane-based vodka, leveraging celebrity partnerships for broad distribution.

ROCK’N Vodka is a distinctive spirit brand known for its 100% non-GMO, gluten-free sugarcane vodka. Co-owned by Rock & Roll Hall of Famer Rick Nielsen, the brand has gained popularity through strategic partnerships and celebrity endorsements. It is distributed across North America and several European countries, with a focus on providing a unique and smooth vodka experience.

The company also operates under the Bella Rio Brand House, which includes Bella Rio Bourbon and joint ventures with Kennay Farms Distilling. Bella Rio Bourbon is set to launch in select states in Fall 2025, expanding the brand’s portfolio. The company’s approach combines traditional craftsmanship with modern marketing strategies to reach a broad audience.