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Anchorage, AK

Expanding production capabilities to meet growing consumer demand for nutritious meals on the go.

• Mission: Providing nutritious, convenient meals for outdoor enthusiasts and everyday consumers, with a focus on healthy eating on the go.  
• Innovation: Offers a range of high-quality, ready-to-eat meals and snacks made from real, wholesome ingredients, free from artificial flavors, preservatives, and fillers.  
• Market Opportunity: Positioned to expand into the mass grocery and travel sectors, while maintaining a strong presence in outdoor retail.  
• Sustainability Impact: Promotes healthier eating habits with vegan and gluten-free options, supporting active lifestyles and outdoor adventures.  
• Leadership: A woman-owned business based in Alaska, Heather’s Choice emphasizes quality and adventure in its mission to redefine convenient, healthy food.  
• Strategic Positioning: Focused on scaling production capabilities to meet growing consumer demand and solidify its place as a leader in the health food industry.  

Heather’s Choice is dedicated to revolutionizing the way people eat on the move by providing nutritious, convenient meals designed for both outdoor enthusiasts and everyday consumers. Founded in 2014, the company began with dehydrated meals for backcountry adventures and has expanded its offerings to include a range of healthy, ready-to-eat options that appeal to a broader audience.

The current fundraising effort aims to meet the increasing consumer demand for high-quality, wholesome food, as Heather’s Choice continues to grow and establish itself as a prominent brand in the natural foods market. With a focus on profitability and quality, the company is strategically positioned to expand its reach into mass grocery and travel sectors, while also maintaining its strong presence in outdoor retail.

By inviting investors to join this journey, Heather’s Choice seeks to enhance its production capabilities to satisfy the demand for its products and to solidify its status as a leader in the health food industry. The overarching goal is to create a dominant brand that stands for quality, adventure, and tenacity, while providing good food when and where people need it most.

Company Info

Heather’s Choice offers nutritious, lightweight meals and snacks for outdoor adventures, focusing on vegan and gluten-free options.

Heather’s Choice is a woman-owned business based in Alaska that specializes in creating lightweight, nutritious meals and snacks designed for outdoor adventures. The company focuses on providing vegan and gluten-free options, ensuring that their products are made without artificial flavors, preservatives, or fillers. With a commitment to using high-quality, real ingredients, Heather’s Choice aims to offer meals that are not only convenient but also energizing and satisfying for those on the go. Their product line includes items like Packaroons, African Peanut Stew, and Grass-Fed Beef dishes, all made with care to support an active lifestyle. Founded in 2014, Heather’s Choice originated from a passion for good food and a desire to make healthy eating accessible for outdoor enthusiasts. The brand emphasizes the importance of real food nutrition and strives to make it easy for individuals to maintain a healthy diet while navigating their adventures.