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Miami, FL

Creating a player-owned fantasy sports and betting platform focused on social impact and community engagement.

• Mission: Revolutionizing the fantasy sports and betting industry through a player-owned platform that prioritizes social responsibility, mental health, and responsible gaming practices.  
• Innovation: The first platform to integrate equity ownership for players, allowing them to earn a share in the company’s success through gameplay, referrals, and product contributions.  
• Player Empowerment: 30% of equity is reserved for players, creating an inclusive environment where players actively share in the financial success of the platform.  
• Social Impact: Dedicated to promoting mental health awareness and combating gambling addiction, with 10% of equity and revenue allocated to addiction and mental health initiatives.  
• Technology Integration: Uses AI to monitor and address unhealthy gaming behaviors, ensuring a safe and responsible gaming experience for all users.  
• Strategic Partnerships: Partnered with major brands like CBS Sports and SB Nation, leveraging real-time NCAA bracket games to engage a broad audience.  
• Target Market: Aimed at Gen Z and Millennial males, blending entertainment with entrepreneurship to attract a new generation of socially-conscious sports enthusiasts.

Upside is a player-owned fantasy sports and betting platform aiming to revolutionize the gaming industry through a socially responsible model. The company reserves 30% of its equity for players, allowing them to earn ownership through gameplay, referrals, and contributions to product development. With a focus on providing a safe gaming environment, Upside integrates AI to identify and address unhealthy playing behaviors early on, contributing to its mission of mitigating gambling addiction. The funds raised will support the launch of its flagship products, Daily Number and Real-Time Brackets, as well as the gradual development of its sportsbook platform targeting major sports events.

Upside’s innovative business model seeks to address the lack of player inclusion in the industry’s financial success while promoting mental health awareness and responsible gaming practices. By prioritizing collaboration with its player community, the company has positioned itself as a disruptor in the sports betting market. The offering aims to provide the necessary capital to scale operations, acquire additional gaming assets, and expand its presence in key states, ultimately reshaping the fantasy sports experience for a broader audience.

Company Info

Upside is a fantasy sports and betting platform that allows players to earn equity and focuses on safe, socially impactful gaming.

Upside is a fantasy sports and betting platform that integrates user equity ownership, making it the first platform where players actively share in the company’s success. The platform combines traditional fantasy sports, real-time bracketology, and a sportsbook, all designed to provide a safe and socially impactful gaming experience. Its patented products, such as real-time NCAA bracket games, have been successfully used with major partners, including CBS Sports and SB Nation. Additionally, Upside aims to disrupt the industry by addressing customer acquisition challenges and fostering loyalty through its innovative equity-sharing model for users.

Alongside its innovative gaming approach, Upside focuses on social impact, dedicating 10% of its equity and revenue to mental health and addiction initiatives. The company leverages AI to ensure safe betting practices while encouraging player participation in the platform’s development. Targeting a demographic of Gen Z and Millennial males, Upside positions itself as a unique blend of entertainment and entrepreneurship, combining technological innovation with responsible gaming principles.