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Carlsbad, CA

Expanding an aquatic fitness program to promote mental resilience and physical well-being.

• Mission: Promoting mental resilience and physical well-being through a veteran-owned aquatic fitness program designed for individuals of all skill levels, from non-swimmers to elite athletes.  
• Innovation: Offering hybrid water training programs that incorporate water safety, survival skills, CO2 tolerance, and stress response conditioning to enhance physical performance and mental fortitude.  
• Growth Strategy: Expanding the community by licensing the training program to gyms and health clubs across the U.S. and internationally, with a goal of reaching a broader audience.  
• Veteran Leadership: Founded by former Marine Raiders and water survival instructors, bringing military expertise to the fitness space and fostering a mindset of calmness under pressure.  
• Community Impact: Training over 10,000 athletes, including professional sports figures and military personnel, while creating a supportive environment focused on personal growth, confidence, and resilience.  
• Market Opportunity: Tapping into the growing market for aquatic fitness by providing certification courses and online training resources, expanding its reach to new instructors and participants globally.  

Deep End Fitness (DEF) is a veteran-owned aquatic fitness program designed to enhance mental resiliency and physical performance through innovative water-based training. Founded by former Marine Raiders and water survival instructors, DEF aims to democratize aquatic fitness by making it accessible to individuals of all skill levels, from non-swimmers to elite athletes.

The program focuses on movement, breathwork, and mental fortitude, which are essential for overcoming stress in everyday life. Since its inception, DEF has rapidly expanded, currently operating in over 35 locations and training more than 10,000 athletes, including professional sports figures and military personnel.

The company seeks to grow its community by licensing its unique training program to operators across the U.S. and internationally, tapping into the vast market of aquatic fitness. By engaging with existing gyms and health clubs, DEF aims to further increase its reach and impact.

This fundraising effort is designed to support the company’s growth and fulfill its mission of building confidence, strength, and resilience in individuals through aquatic training, ultimately contributing to a healthier and more empowered community.

Company Info

Deep End Fitness offers hybrid water training programs focused on safety, fitness, and resilience for all skill levels.

Deep End Fitness is a Veteran-founded organization that specializes in hybrid water training designed for individuals of all skill levels, from beginners to professional athletes. The training focuses on water safety, survival skills, and fitness conditioning, incorporating elements such as CO2 tolerance training and stress response conditioning. Participants can expect a supportive environment aimed at building resilience and reducing stress, while also improving physical performance. The company offers various programs, including instructor certification courses and online training resources, to expand its reach and provide opportunities for others to engage in water-based fitness. Founded by former U.S. military special operators, Deep End Fitness emphasizes a mindset of calmness under pressure and aims to foster personal growth through its unique training approach.