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West Hollywood, CA

Expanding the reach of African spirits in the global market through community investment and strategic growth.

• Mission: Promoting African spirits globally by enhancing the representation of African brands in bars and retail spaces, with a focus on sustainability and community engagement.  
• Innovation: Offering a diverse and premium portfolio of spirits made from unique African ingredients, including gin with baobab fruit, agave spirits, African maize-based whisky, and sugarcane vodka.  
• Market Strategy: Capitalizing on the growing interest in African culture and products, particularly within the U.S. market, through strategic distribution partnerships and targeted marketing.  
• Community Engagement: Encouraging community investment and fostering a sense of ownership among supporters, positioning them as ambassadors for African spirits worldwide.  
• Growth Opportunity: Poised to scale into a billion-dollar spirits business by expanding its reach and increasing brand visibility through strategic market expansion and consumer demand-driven adaptations.  
• Cultural Impact: Challenging traditional norms in the spirits industry by promoting African heritage and flavors, aiming to change the global narrative around African-made alcoholic beverages.  

Spearhead Spirits is on a mission to bring African spirits to the global market, addressing the lack of representation of African brands in bars and retail spaces worldwide. Founded by Chris and Damola, the company has rapidly evolved from a single-product startup to a multi-brand portfolio recognized for its premium offerings, including whisky, agave, gin, and vodka.

With a focus on sustainability and community engagement, Spearhead aims to create a billion-dollar spirits business by leveraging the growing interest in African culture and products, particularly within the U.S. market. The company has secured significant distribution partnerships and is experiencing remarkable growth, with a strategy centered on targeted marketing and product placement.

Spearhead’s unique approach allows it to adapt its offerings to different markets, ensuring that it meets consumer demand effectively. The current fundraising effort seeks to expand its reach and enhance brand visibility, inviting community members to invest and share in the company’s long-term success.

This initiative not only provides financial backing but also fosters a sense of ownership among supporters, positioning them as ambassadors for African spirits globally.

Company Info

Spearhead Spirits is a company dedicated to promoting African spirits globally through a diverse range of premium alcoholic beverages.

Spearhead Spirits is a premium spirits company founded in 2019 by Chris Frederick and Damola Timeyin, focused on enhancing the representation of African spirits in global markets. The company addresses the lack of African brands in bars and retail spaces worldwide, aiming to change this narrative by offering a diverse portfolio of award-winning spirits crafted from unique African ingredients. Their offerings include Bayab, a gin that features baobab fruit and other botanicals; Sango, a 100% agave spirit made from African agave; Vusa, a sugarcane vodka distilled in Africa; and Mansas, an organic whisky made from African maize. Spearhead Spirits seeks to challenge traditional norms in the spirits industry while promoting the flavors and heritage of Africa. The company distributes its products in various countries, including the United States, Canada, and several African nations.