View details of this raise on Seedstage

Laguna Niguel, CA

Creating a premium rum brand that fosters connection and storytelling through unique experiences.

• Mission: Creating a premium-aged rum brand that fosters connection, storytelling, and community through unique experiences and high-quality craftsmanship.  
• Innovation: Crafting a smooth, approachable rum flavored with blood orange and Madagascar vanilla, offering a distinctive flavor profile that appeals to a diverse consumer base.  
• Market Opportunity: Capitalizing on the growing trend of rum premiumization, positioning Hook Hand Rum as an innovative player in the expanding premium spirits market.  
• Funding Uses: Supporting brand expansion and marketing efforts, focusing on building a loyal customer base through creative campaigns and exclusive membership offerings.  
• Experience Focus: Enhancing the communal aspect of enjoying rum with the “Original Crew” membership program, offering exclusive benefits, events, and adventures to deepen customer engagement.  
• Leadership: Founded by a father-son duo, Hook Hand Rum blends tradition and innovation, creating a brand that celebrates camaraderie and the joy of sharing stories over a glass of rum.

Hook Hand Rum is a premium-aged rum brand created by a father-son duo, Dan and Andrew Olson, who are dedicated to fostering connections and storytelling through their unique product. The rum is crafted in Puerto Rico and flavored with blood orange and Madagascar vanilla, resulting in a smooth and approachable spirit that appeals to a diverse consumer base.

With a focus on creating an experience brand, Hook Hand Rum invites consumers to join their “Original Crew,” a membership program that offers exclusive benefits and adventures, enhancing the communal aspect of enjoying rum. The company aims to capitalize on the growing trend of rum premiumization, positioning itself as an innovative player in a market that is expected to see significant growth.

By leveraging a direct sales approach and a strong on-premise strategy, Hook Hand Rum seeks to establish a loyal customer base while differentiating itself through creative marketing and experiential offerings. This fundraising initiative is designed to support the brand’s expansion efforts and solidify its presence in the competitive spirits market, ultimately inviting investors to be part of a journey that celebrates camaraderie and the joy of sharing stories over a glass of rum.

Company Info

Hook Hand Rum produces premium rum and offers investment opportunities through crowdfunding.

Hook Hand Rum is a new rum brand that specializes in crafting premium rum using high-quality ingredients. The production process begins with a premium Puerto Rican rum, which is aged on oak and flavored with Pure Blood Orange extract and Madagascar Vanilla. The final product is a 70 proof rum, boasting a rich flavor profile that is suitable for sipping or mixing in cocktails. The company also operates a rum shop where customers can purchase their products, with delivery options available. Additionally, Hook Hand Rum offers an opportunity for customers to join their Original Crew, providing access to exclusive events and benefits in various areas such as access, status, gifts, and adventures.