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New York, NY

Expanding custom jewelry offerings through enhanced in-store and online experiences.

• Mission: Offering custom, handcrafted gold and silver jewelry that combines traditional craftsmanship with modern design technology to meet the demand for personalized luxury.  
• Innovation: Utilizing a blend of in-house production and modern technology to create unique, personalized jewelry designs, from rings to necklaces.  
• Market Opportunity: Expanding in the custom jewelry space through flagship stores in major global cities and a strong eCommerce platform, tapping into a growing demand for personalized luxury products.  
• Funding Uses: Expanding in-store services and market reach while enhancing both the online and offline customer experience.  
• Strategic Partnerships: Collaborating with well-known brands like Nike and MLB to increase visibility and attract a diverse audience.  
• Community Engagement: Building a loyal customer base through active social media presence, particularly on platforms like Instagram and TikTok.

The M Jewelers is a direct-to-consumer jewelry brand established in 2014, specializing in custom and handcrafted gold and silver pieces that cater to the rising demand for personalized luxury. With flagship stores in New York, Los Angeles, and Tokyo, and a robust online platform, The M Jewelers enables customers to design unique pieces, combining traditional craftsmanship with modern design technology. Their offerings include custom rings, necklaces, and other jewelry essentials, all meticulously produced in-house to ensure quality and individuality.

This fundraising initiative on StartEngine aims to support The M Jewelers’ growth through further in-store service expansions and continued market reach. The brand’s collaborations with high-profile partners, including Nike and MLB, have amplified their visibility, helping them capture attention across social media and diverse markets. With this investment, The M Jewelers plans to extend its personalized approach to jewelry, making custom, high-quality pieces accessible to a global audience, while driving brand growth and community engagement in the custom jewelry space.

Company Info

The M Jewelers is a custom jewelry brand offering handcrafted, personalized pieces through flagship stores and an online platform.

The M Jewelers is a direct-to-consumer jewelry brand that focuses on custom, handcrafted gold and silver pieces. Founded in 2014, the company combines modern technology with traditional craftsmanship to allow customers to design personalized jewelry such as rings, necklaces, and lockets. Customers can either shop online or visit flagship stores in New York, Los Angeles, and Tokyo to create their unique pieces.

The M Jewelers has built its brand through strategic collaborations with well-known names like Nike and MLB, enhancing its visibility and appealing to a broader audience. Their business model is a blend of eCommerce and in-store services, offering amenities such as on-site repairs and rapid custom nameplate production. Their social media presence, particularly on platforms like Instagram and TikTok, further amplifies customer engagement and supports a growing base of loyal clients.