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Missouri City, TX

Expanding a premium athleisure brand dedicated to empowering the Black community.

• Mission: Empowering and reinvesting in the Black community through premium, high-quality athleisure apparel.  
• Innovation: Actively Black combines top-tier athletic wear with a mission-driven approach that supports economic empowerment and cultural pride.  
• Cultural Impact: Through strategic collaborations with organizations like Marvel, Disney, and the NBA, Actively Black highlights Black representation in fashion and culture.  
• Market Position: Grown rapidly to become one of the fastest-growing athleisure brands, with high-profile customers like Barack Obama and Steph Curry.  
• Community Commitment: Focuses on reinvesting in the Black community, aiming to foster positive change through its business model and brand partnerships.  

Actively Black is a premium athleisure brand that combines high-quality athletic apparel with a mission-driven focus to empower and reinvest in the Black community. Founded by former NBA player Lanny Smith, Actively Black has grown rapidly since its launch, achieving $11 million in revenue in just over two years. The brand’s collections have attracted high-profile customers, including Barack Obama and Steph Curry, and partnerships with notable organizations such as Marvel, Disney, and the NBA. Actively Black’s collaborations and support from prominent figures and funds reflect its commitment to representation, quality, and cultural resonance.

Funds raised through this offering will help Actively Black scale its operations, expand product offerings, and deepen its community impact. By investing in Actively Black, supporters contribute to a company that is not only positioned for growth in the athleisure market but is also dedicated to making a meaningful impact within the Black community through strategic reinvestment initiatives.

Company Info

Actively Black is a premium, Black-owned athleisure brand dedicated to high-quality apparel and reinvestment in the Black community.

Actively Black is a Black-owned, premium athleisure brand based in Missouri City, TX, focused on creating high-quality apparel while uplifting the Black community. Launched with a mission to reinvest in the Black community, the brand has rapidly grown, generating $11 million in revenue within its first 27 months and ranking as the third fastest-growing athleisure brand. Actively Black’s influence has extended to major collaborations with well-known brands such as Marvel, Disney, and the NBA, as well as partnerships with the estates of cultural icons like Muhammad Ali and Bob Marley.

Worn by notable figures including Barack Obama and Steph Curry, Actively Black has gained significant media attention, being featured in publications like Forbes, Essence, and Fast Company. Under the leadership of founder and former NBA player Lanny Smith, the brand aims to set new standards in athleisure while fostering cultural pride and economic empowerment within the Black community.