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Billings, MT

Expanding a beauty brand focused on clean, effective makeup for sensitive skin.

• Mission: Providing clean, minimal-ingredient makeup specifically formulated for sensitive and acne-prone skin, with a focus on skin health and beauty.  
• Innovation: The Good Mineral’s hand-formulated products feature non-comedogenic, skin-friendly ingredients like Zinc Oxide and Jojoba Oil, offering effective coverage without irritating the skin.  
• Product Offering: Known for its innovative pressed powder range, The Good Mineral delivers lightweight, breathable coverage suitable for conditions like acne, eczema, and rosacea.  
• Customer Appeal: Gained popularity through high customer return rates and positive feedback, especially for its bestselling pressed powder product.  
• Market Position: Positioned to meet the growing demand for clean, vegan, and skin-sensitive makeup solutions in the clean beauty industry.  

The Good Mineral Company is a beauty brand dedicated to providing clean, minimal-ingredient makeup specifically formulated for individuals with sensitive and acne-prone skin. Founded by sisters Ego and Natasha Iwegbu, The Good Mineral’s products are hand-formulated using non-comedogenic and non-irritating ingredients, designed to soothe and enhance natural beauty without exacerbating skin conditions. Popular products, including their innovative pressed powder range, are crafted with ingredients like Zinc Oxide and Jojoba Oil, offering lightweight, glowing coverage free from harsh chemicals.

Funds from this campaign will enable The Good Mineral Company to expand its product line, enhance production capabilities, and increase brand reach. By investing in The Good Mineral, supporters help advance a mission to empower people with sensitive skin, providing them with effective and gentle makeup solutions in a market increasingly focused on natural and vegan products.

Company Info

The Good Mineral Company provides clean, minimal-ingredient makeup for sensitive and acne-prone skin, prioritizing skin health with non-irritating formulas.

The Good Mineral Company is a beauty brand specializing in clean, minimal-ingredient makeup designed for sensitive and acne-prone skin. Based in Billings, MT, the company was co-founded by sisters Ego and Natasha Iwegbu, who developed proprietary formulas that prioritize skin health without compromising on coverage or aesthetic appeal. The formulations are non-comedogenic, free from harsh chemicals, and crafted with skin-friendly ingredients like Zinc Oxide and Jojoba Oil to deliver smooth, breathable coverage suitable for conditions like acne, eczema, and rosacea.

The brand has gained traction through its unique products, a high customer return rate, and positive customer feedback. Notably, The Good Mineral introduced a pressed powder line in 2023 that has quickly become a bestseller. With partnerships in manufacturing and logistics, the company is positioned for continued growth, aiming to meet increasing demand for high-quality, sensitive-skin-friendly makeup solutions in the clean beauty sector.