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Thousand Oaks, CA

Expanding craft whiskey subscription service and immersive tasting experiences into new markets and products.

• Mission: Providing an innovative whiskey subscription service that focuses on blind taste testing, allowing subscribers to appreciate rare craft whiskeys without brand bias.  
• Innovation: Offers a unique double-blind tasting experience, curating exclusive whiskey kits from American distilleries, enabling consumers to focus solely on the quality of the spirits.  
• Customer Experience: High customer retention with a churn rate of under 4%, demonstrating strong satisfaction and loyalty among subscribers.  
• Market Opportunity: Positioned to capture a significant share of the $78 million U.S. craft whiskey market, with plans to expand into additional spirits such as tequila, craft beer, and wine.  
• Growth Strategy: Expanding into the restaurant and hotel markets with immersive tasting kits, further broadening its reach and enhancing customer experiences in the hospitality sector.  
• Product Accessibility: Subscribers have the opportunity to purchase their favorite whiskeys at discounted prices, providing added value and convenience for enthusiasts.  

Blind Barrels offers an innovative whiskey subscription service centered around blind taste testing, giving subscribers exclusive access to rare craft whiskeys from American distilleries. By providing a unique, double-blind tasting experience, Blind Barrels removes brand bias and lets consumers focus solely on the quality of the whiskey in their glass. Subscribers also have the opportunity to purchase the full bottle at discounted prices. With a high customer retention rate of under 4% churn, the company has grown rapidly, with projections of $1.1M in revenue for 2024.

As part of its growth strategy, Blind Barrels plans to expand into new spirit categories like tequila, craft beer, and wine tastings. The company is also eyeing expansion into the restaurant and hotel markets, where guests can experience Blind Barrels’ immersive tasting kits. With a proven subscription model, Blind Barrels is poised to capture a significant share of the $78M U.S. craft whiskey market and beyond. The funds raised will help accelerate the scaling of operations, enhance production efficiency, and support future market expansion into additional products and hospitality sectors.

Company Info

Blind Barrels offers a premium whiskey tasting subscription service featuring rare and craft whiskeys with a unique double-blind experience.

Blind Barrels offers an innovative whiskey tasting subscription service that focuses on double-blind tastings, where subscribers can explore and appreciate rare, craft whiskeys without brand bias. The company curates exclusive kits featuring hard-to-find whiskeys that are often not accessible to the general public. With partnerships, including one with Fred Minnick, a top whiskey critic, Blind Barrels provides a premium experience, allowing members to purchase full bottles of their favorite whiskies at discounted prices.

Blind Barrels has experienced impressive growth, doubling its revenue year-over-year, and is on track to hit $1.1 million in revenue in 2024. The company is well-positioned in the $78 million U.S. craft whiskey market, with plans to expand into tequila, craft beer, and other spirits, as well as into restaurants and hotels. With a churn rate of less than 4%, Blind Barrels has established itself as a leader in the craft whiskey subscription space, offering a unique and immersive experience for enthusiasts while supporting small American distilleries.