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Los Angeles, CA

Scaling production and expanding distribution of Salvadoran canned cold brew coffee.

• Mission: Elevating Salvadoran coffee culture by offering innovative ready-to-drink beverages that blend tradition with modern convenience.  
• Innovation: Pioneering the production of premium canned cold brews made from Salvadoran coffee beans, delivering a unique coffee experience.  
• Cultural Impact: Bringing awareness to Latin American coffee heritage, with a focus on showcasing Salvadoran coffee through authentic, high-quality products.  
• Growth Strategy: Expanding production capacity, enhancing distribution, and scaling operations to meet growing market demand while maintaining consistency and quality.  
• Customer Engagement: Plans to open a manufacturing roastery in Los Angeles, providing an immersive experience that connects consumers with the coffee-making process.  

SOJO Coffee Company, a specialty coffee business based in Los Angeles, is pioneering the production of ready-to-drink canned beverages made from Salvadoran coffee beans. With a mission to bring cultural awareness to Latin American coffee, SOJO Coffee has introduced unique offerings like its signature Cabal Cold Brew, creating a bridge between tradition and innovation. Founded by Jesse and Sofia Garcilazo in 2023, the company draws on Sofia’s Salvadoran heritage and her family’s coffee farming history to deliver an authentic and high-quality coffee experience. The business aims to expand its reach by scaling production, improving distribution, and optimizing workflow to meet the growing demand for Salvadoran canned cold brews.

The current fundraising initiative seeks to facilitate SOJO Coffee’s growth from a small-batch operation to a scalable business. Funds will be allocated towards co-packing services, inventory expansion, and the acquisition of essential equipment, such as slim cans and unroasted coffee, to support streamlined production and consistent quality. Additional capital will also enhance marketing campaigns and improve storage and logistics for the growing product line. This investment will enable SOJO Coffee to solidify its presence in the market while staying true to its mission of delivering culturally rich, premium Salvadoran coffee products to a broader audience.

Company Info

SOJO Coffee Company offers innovative Salvadoran canned cold brew beverages, blending heritage and quality to create a distinctive coffee experience.

SOJO Coffee Company is a specialty coffee business based in Los Angeles, California, focused on offering innovative ready-to-drink (RTD) canned beverages made from Salvadoran coffee beans. Established in 2023, the company aims to bridge cultural awareness and quality through its products, such as its signature Cabal Cold Brew, which provides a unique experience of authentic Latin American coffee. The company, founded by Jesse and Sofia Garcilazo, emphasizes blending heritage with innovation to create a distinctive product line that appeals to coffee enthusiasts and consumers seeking culturally authentic flavors.

Looking ahead, SOJO Coffee plans to expand its operations by creating a unique manufacturing roastery in Los Angeles that doubles as an immersive experience for visitors. This facility will showcase the coffee-making process from bean to can and offer coffee-based mocktails to deepen customer engagement with the brand and Salvadoran coffee culture. The company also aims to scale production by utilizing co-packing services, increasing inventory, and acquiring essential equipment, enabling it to meet growing market demand while maintaining high standards of quality and efficiency.