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Santa Monica, CA

Introducing Hard Honey, a low-sugar, honey-based spritz aimed at disrupting the alcohol industry with a healthier and sustainable alternative.

• Mission: Revolutionizing the alcohol industry with Hard Honey, a low-sugar, honey-based spritz that offers a healthier and more sustainable alternative to traditional alcoholic beverages.  
• Innovation: Combines the ancient tradition of mead-making with modern innovation, creating a 100-calorie, low-sugar beverage made from ethically sourced honey, aimed at health-conscious consumers.  
• Sustainability Commitment: Supports environmental responsibility by sourcing honey from a rainforest bee preserve in Brazil, promoting regenerative agriculture practices, and supporting bee populations.  
• Market Opportunity: Positioned to disrupt the $3.16 trillion alcohol market, offering a product that caters to the growing demand for better-for-you options in the beverage industry.  
• Health & Wellness Focus: Targets consumers seeking guilt-free alternatives, blending the health benefits of honey, including probiotics and essential nutrients, with the enjoyment of a refreshing alcoholic drink.  
• Strategic Vision: Aims for significant growth and broader distribution by 2027, with plans to build a loyal customer base and solidify its position as a leader in the emerging hard honey beverage category.  

LIXIR is introducing a new category of alcohol with its honey-based spritz, Hard Honey, designed for those seeking a healthier, guilt-free alternative to traditional alcoholic beverages. The product line blends the ancient tradition of mead-making with modern innovation, offering a low-sugar, 100-calorie beverage made from ethically sourced honey. This unique offering is positioned to disrupt the $3.16 trillion alcohol market by tapping into the growing demand for better-for-you options. LIXIR’s mission goes beyond just providing a refreshing drink; the company is committed to environmental sustainability and supporting bee populations through regenerative agriculture practices.

Founded by Collin McKenna, LIXIR is built on a foundation of sustainability and innovation. By sourcing honey from a rainforest bee preserve in Brazil, LIXIR supports local farmers and promotes the health of these vital pollinators. With a focus on health-conscious consumers who prioritize transparency and environmental responsibility, LIXIR is positioned for significant growth. The company aims to expand its reach and build a loyal customer base, making its mark as a leader in the emerging hard honey beverage category, with plans for broader distribution and profitability by 2027.

Company Info

LIXIR makes a healthy, honey-based Hard Honey drink, combining taste, health benefits, and sustainability.

LIXIR is an innovative honey-based alcoholic beverage company creating a new category called “Hard Honey,” revolutionizing the alcohol industry with a healthier and sustainable option. Their product combines the health benefits of honey, including probiotics and essential nutrients, with the enjoyable experience of a 100-calorie, low-sugar, 5% ABV spritz. LIXIR is committed to sustainability by using ethically sourced honey and supporting bee health through regenerative agricultural practices. The company aims to disrupt the $3.167 trillion global alcohol market, offering a product that resonates with health-conscious consumers and environmentally aware individuals.

Founded by Collin McKenna, LIXIR was born from the desire to bring mead, the ancient honey-based alcohol, to the modern market in a more accessible and enjoyable form. After perfecting the recipe and working with award-winning meaderies, LIXIR launched in Southern California in 2024. The company’s mission goes beyond beverage innovation, as it supports global bee conservation efforts and ensures a sustainable future. LIXIR is positioned to be a major player in the alcohol industry, offering a unique combination of taste, health benefits, and environmental responsibility.