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Wenatchee, WA

Offering Moringa-based beverages to support health and diabetes management.

• Mission: Promoting health and wellness through Moringa-based functional beverages, particularly for consumers managing diabetes.  
• Innovation: Natural, plant-based drinks blending Moringa, ginger, and turmeric, offering a healthy alternative to sugary beverages without additives or dyes.  
• Target Market: Focused on the 133 million people in the U.S. affected by diabetes, providing a flavorful, health-conscious solution for their daily beverage needs.  
• Growth Strategy: Expanding presence through retail partnerships and a strong direct-to-consumer platform, demonstrating success with robust gross margins.  
• Market Opportunity: Positioned in the rapidly growing plant-based beverage market, capitalizing on increasing demand for healthier, functional drink options.  
• Expert Leadership: Founded by experienced industry professionals, including a former Bowflex executive, with deep expertise in beverage distribution and marketing.

Orange Toucan is a functional beverage company offering Moringa-based drinks that cater to health-conscious consumers, particularly those managing diabetes. Moringa, known for its powerful nutritional benefits, is at the heart of the company’s flagship product, which blends this “miracle tree” with other ingredients like ginger and turmeric. The drinks are free from additives and dyes, providing a natural, health-focused alternative to sugary beverages. The company is aiming to tap into the growing market for plant-based beverages, specifically targeting the 133 million people in the U.S. affected by diabetes, offering a solution that supports their health journey without compromising on taste.

Founded by industry veterans, including a former Bowflex executive, Orange Toucan is leveraging years of expertise in consumer goods, beverage distribution, and marketing. The company has already demonstrated its market potential, achieving strong gross margins in both retail and direct-to-consumer (D2C) sales. With successful tests and a growing customer base, Orange Toucan plans to expand its presence through strategic retail partnerships and a strong online platform. The company is positioned for further growth in a rapidly expanding plant-based beverage market.

Company Info

Orange Toucan offers Moringa-infused beverages designed to support health and wellness, especially for those managing diabetes.

Orange Toucan is a beverage company offering Moringa-based functional drinks aimed at promoting health and wellness. Their products are crafted with natural ingredients, including Moringa, ginger, and turmeric, targeting health-conscious consumers, particularly those managing diabetes. The company’s focus is on delivering a wholesome, plant-based beverage option in a market filled with sugary and synthetic drinks, providing a natural alternative to support overall health.

Orange Toucan has demonstrated strong growth through retail, wholesale, and direct-to-consumer (D2C) channels, with a solid 61% gross margin across all sales. The company is expanding its presence in key markets, having gained traction in northeastern states and securing distribution partnerships. With diabetes affecting over 133 million people in the U.S. alone, Orange Toucan is strategically positioned to tap into a growing market for health-oriented beverages that appeal to those seeking better alternatives to traditional sugary drinks.