Raise closed, search for fresh raises on Seedstage
Carrollton, TX
Expanding a successful natural hair accessory brand to new retail markets and developing innovative products.
- Mission: Empowering individuals with natural hair through stylish, functional, and protective hair accessories designed to address the unique challenges of textured hair care.
- Innovation: Offers patented products like the Men’s Halo Turban, Swim Turban, and Active Line, combining fashion with hair protection for diverse hair care needs.
- Growth & Recognition: Achieved over $25 million in lifetime revenue, serving more than 250,000 customers, with notable recognition including a deal with Mark Cuban on Shark Tank and a feature in Oprah’s Favorite Things 2023.
- Retail Expansion: Partnered with major retailers such as Target, CVS, and Bloomingdale’s, with plans to expand to more than 600 Target stores, significantly broadening market reach.
- Funding Uses: Aims to enhance infrastructure, improve logistics, scale operations, and develop new products to further solidify its position in the textured hair care market.
- Leadership & Impact: A Black woman–owned business committed to representation and innovation in the hair care industry, empowering women to embrace their natural beauty.
You Go Natural (YGN) is an innovative hair accessories brand that specializes in stylish and functional products designed for textured hair. Founded by Monique Little, YGN has grown significantly, reaching over $25 million in lifetime revenue and serving over 250,000 customers. YGN addresses the unique challenges of textured hair care with a diverse product line, including the patented Men’s Halo Turban, Swim Turban, and an Active Line, each designed to combine fashion with hair protection. The company has experienced strong growth, including securing a deal with Mark Cuban on Shark Tank and being featured in Oprah’s Favorite Things 2023.
YGN is raising funds to support further growth, focusing on expanding its retail presence and improving logistics and infrastructure to enable faster deliveries. With partnerships in major retailers like Target, CVS, and Bloomingdale’s, YGN is poised to scale, expanding into more than 600 Target stores next year. The funds will also go toward developing new products, enhancing existing lines, and continuing its mission to empower women with natural hair. This investment offers an opportunity to support a Black woman–owned business and be part of a growing community committed to representation and innovation in the hair care industry.
Company Info
You Go Natural is a leading brand providing stylish and functional hair accessories for textured hair, with a growing retail presence and innovative products.
You Go Natural (YGN) is an innovative hair accessories brand that has revolutionized the textured hair market by offering stylish and protective products for individuals with natural hair. Founded by Monique Little in 2016, the company aims to provide functional, fashionable headwear solutions, including patented items such as the Men’s Halo Turban and the award-winning Swim Turban. YGN’s products have been designed to address unique hair care challenges, empowering individuals to embrace their natural beauty without compromising on convenience or style.
With over $25 million in lifetime revenue and more than 250,000 customers to date, YGN has established itself as a leader in the textured hair care space. The company has seen significant growth, expanding its retail presence in major stores like Target, CVS, and Bloomingdale’s, with products available in over 300 Target stores and plans for even further expansion. YGN’s success has been recognized with features in Oprah’s Favorite Things and a deal with Mark Cuban on Shark Tank. The company is now focused on scaling operations, improving logistics, and continuing its innovation in the market.





