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New York, NY

Expanding a centralized platform for vintage and custom music merchandise in the resale market.

• Mission: Revolutionizing the music merchandise market by offering a centralized platform for vintage and secondary market products, blending authenticity, exclusivity, and sustainability.  
• Innovation: Creating a unique marketplace for officially licensed music memorabilia, featuring on-demand customization like merchandise with licensed lyrics, and leveraging global partnerships to offer a wide inventory.  
• Market Opportunity: Targeting the $4.3 billion music merchandise market by providing a comprehensive resale platform that connects music fans, fashion-conscious individuals, and collectors with rare and personalized items.  
• Business Model: Expanding from the success of its sister company, Merchbar, Merchagogo combines over one million inventory items and partnerships with major music platforms like Spotify, Instagram, and YouTube.  
• Growth Strategy: Scaling the platform, enhancing user experience, and expanding marketing efforts to dominate the niche resale space, supported by the infrastructure and audience from Merchbar.  
• Customer Focus: Fostering a community of music enthusiasts through exclusive, eco-friendly, and sustainable merchandise, while ensuring authenticity and creative expression in music-related products.  

Merchagogo is a newly launched vintage and secondary marketplace dedicated to music merchandise, building upon the success of its sister company Merchbar. This platform addresses the fragmented resale market by creating a central hub where fans can find authentic, officially licensed products from their favorite artists. With partnerships spanning major music publishers and platforms like Spotify, Instagram, and YouTube, Merchagogo combines an extensive inventory of over one million units with on-demand customization options such as merchandise featuring licensed lyrics. The marketplace aims to cater to fans and fashion-conscious individuals alike, offering a unique blend of exclusivity and sustainability in music merchandise.

The funds raised will be allocated toward scaling the platform, enhancing user experience, and expanding its reach within the $4.3 billion music merchandise market. By leveraging Merchbar’s established audience of millions of music fans, Merchagogo is positioned to rapidly grow and dominate the niche resale space. The capital will also support infrastructure improvements and marketing efforts to ensure a seamless, comprehensive shopping experience for music fans while fostering a community focused on authenticity and creative expression. This initiative seeks to revolutionize the way fans connect with music through merchandise, blending technology and artistry to enhance consumer access to rare and personalized music-related products.

Company Info

A marketplace for vintage and resale music merchandise offering exclusive and licensed items through global partnerships.

Merchagogo is a secondary marketplace dedicated to vintage and resale music merchandise, targeting a $4.3 billion market. As a sister company to Merchbar, the leading online music merchandise retailer, Merchagogo leverages its established partnerships and infrastructure to offer an extensive selection of licensed music memorabilia, including on-demand lyric merchandise. Its platform serves as a centralized destination for collectors and fans, addressing a fragmented market while prioritizing authenticity, exclusivity, and sustainability.

With over 330,000 artist connections and inventory sourced through global partnerships, Merchagogo is expanding its catalog to include over one million unique items. The company also collaborates with major music publishers and streaming platforms like Spotify, YouTube, and Instagram, creating a comprehensive ecosystem for music merchandise enthusiasts. Merchagogo caters to a wide demographic of music fans and fashion-conscious consumers by offering exclusive designs and eco-friendly products that align with evolving consumer preferences.