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Des Plaines, IL

Expanding a bartender-designed premium spirits brand into national markets.

• Mission: Offering high-quality, affordable house spirits designed by service industry veterans to cater to both bartenders and consumers, with a focus on taste, accessibility, and bar profitability.  
• Innovation: Misguided Spirits combines premium quality with an efficient, scalable business model, disrupting the traditional house spirits market with products that meet the needs of the service industry.  
• Market Opportunity: Positioned for national expansion into 25 U.S. metropolitan markets, with a proven distribution model and strong industry partnerships, especially in New York.  
• Community Engagement: As an employee-owned brand, Misguided Spirits emphasizes its community-driven ethos, building strong relationships with bartenders and the wider service industry.  
• Growth Strategy: Funds will support scaling production, enhancing marketing, and expanding the company’s footprint into key metro areas, capitalizing on its established success and operational efficiency.  
• Leadership: Founded by industry veterans, Misguided Spirits is focused on maintaining quality and authenticity while delivering premium spirits that bartenders are proud to pour and consumers enjoy.

Misguided Spirits is an employee-owned premium spirits brand designed by service industry veterans to provide high-quality house spirits that bartenders are proud to pour and consumers love to drink. This fundraising effort aims to support the company’s strategic expansion into 25 U.S. metropolitan markets, leveraging a proven distribution model and strong partnerships to scale operations nationally. With a focus on affordable yet premium offerings, the company seeks to disrupt the house spirits market by delivering products that maximize bar profitability without compromising on quality.

Proceeds from this offering will be used to enhance production capabilities, expand marketing efforts, and grow Misguided Spirits’ presence in key metro areas, building on its established success in New York. By maintaining lean operations and a scalable business model, the company is positioned to meet growing demand and foster long-term growth while reinforcing its community-driven ethos within the service industry.

Company Info

Misguided Spirits offers premium house spirits designed for bartenders, combining quality, affordability, and community-focused growth.

Misguided Spirits is an employee-owned premium house spirits brand created by industry veterans to provide high-quality spirits that bartenders are proud to pour and consumers enjoy. The company specializes in offering affordable, premium house spirits that prioritize both taste and accessibility, catering specifically to the needs of the service industry. By focusing on authenticity and quality, Misguided Spirits has rapidly established itself in the highly competitive New York market, partnering with distributors such as Union Beer and Winebow.

The company operates on a scalable and efficient model that leverages outsourced production to keep costs low while enabling swift expansion into key U.S. metro markets. Misguided Spirits aims to disrupt the traditional house spirits category by combining its innovative approach with a commitment to community and industry partnerships. The company plans to expand its footprint across the United States while maintaining its ethos of providing exceptional spirits designed by and for the service industry.