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New York, NY

Expanding male grooming solutions through innovative products and distribution channels.

• Mission: Redefining the male grooming experience by offering innovative and personalized hair and beard care solutions that cater to the evolving needs of modern men.  
• Innovation: Specializing in customized beard dye solutions, hair care, beard health, and grooming tools, Cleverman uses technology and natural, plant-based ingredients to create effective, accessible, and sustainable grooming products.  
• Market Opportunity: Targeting the growing $8 billion male grooming market, particularly millennial men seeking convenient, high-quality grooming options, with a focus on underserved segments.  
• Business Model: Operating on a subscription-based and direct-to-consumer model, Cleverman boasts strong customer loyalty, including a 50% subscription retention rate in its first year and a $4 million revenue run rate.  
• Growth Strategy: Expanding into retail and barbershop channels, optimizing operations, and introducing new markets and product innovations to scale the business and meet customer demand.  
• Customer Acquisition: Maintaining an efficient customer acquisition cost of $24, with a lifetime value to customer acquisition cost (LTV:CAC) ratio of 4.9, and plans to expand into new distribution channels and international markets by 2025.  

Cleverman is redefining the male grooming experience by focusing on innovative hair and beard care solutions. The company specializes in subscription-based and direct-to-consumer models, targeting underserved segments of the $8 billion male grooming market. Cleverman launched in 2021 with customized beard dye solutions and has since expanded into adjacent categories, including hair care, beard health, and grooming tools. These offerings are designed to address the needs of a growing market of millennial men seeking convenient and effective grooming options. By leveraging technology and natural ingredients, Cleverman aims to offer products that are both effective and accessible, catering to new and lapsed users in the grooming category.

With a commitment to innovation, Cleverman has achieved notable traction, including a $4 million revenue run rate and strong customer loyalty metrics, such as a 50% subscription retention rate in the first year. The company is raising funds to accelerate its growth by expanding distribution into retail and barbershop channels, launching in new markets, and optimizing operations. The proceeds will support product innovation, enhance supply chain efficiency, and increase customer acquisition efforts, positioning Cleverman to scale its business while meeting the evolving needs of its customer base.

Company Info

Cleverman offers personalized, plant-based grooming products for men’s hair and beards, focusing on confidence and sustainability.

Cleverman is a direct-to-consumer (DTC) brand revolutionizing male hair and beard grooming by offering personalized, high-quality solutions. Launched in 2021, the company began with custom beard dyes and has since expanded to include a full range of grooming products, such as shampoos, conditioners, and hair regrowth treatments. Cleverman’s innovative approach combines technology and plant-based ingredients to create effective, ammonia-free, vegan formulations tailored to individual preferences. The brand emphasizes user-friendly experiences, from customizable products to simplified tutorials, making grooming accessible and enjoyable. With a $4 million revenue run rate and 85% of volume driven by repeat customers, Cleverman is expanding into retail and barbershops while maintaining strong DTC and Amazon presence.

Focused on building confidence through grooming, Cleverman offers a subscription model designed around the natural 4-6 week repurchase cycle, boasting a 50% retention rate in the first year. With a competitive customer acquisition cost of $24 and a lifetime value to CAC ratio of 4.9, the company efficiently attracts new customers while nurturing loyalty. Cleverman targets the growing $8 billion male hair and beard care market, particularly millennials entering their 40s, with plans to scale through new distribution channels, adjacent product categories, and international markets. By 2025, Cleverman aims to expand retail offerings and introduce grooming tools, setting the foundation for becoming a $100 million brand in the next five years.