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Basking Ridge, NJ

Scaling production and distribution of spiked coffee beverages to meet growing demand.

• Mission: Revolutionizing the ready-to-drink cocktail market by blending coffee with alcohol to create innovative and award-winning coffee latte cocktails.  
• Product Innovation: Combines the growing popularity of coffee with alcoholic beverages, offering a 13.5% ABV in a convenient ready-to-drink format.  
• Market Opportunity: Positioned to capitalize on the growing demand for spiked coffee beverages, with expansion to over 20 states and projected sales of 1.5 million cans by 2024.  
• Funding Uses: Scaling production capabilities, expanding market reach, and increasing brand awareness to meet the growing consumer demand for unique, alcoholic coffee drinks.  
• Growth Strategy: Demonstrated impressive growth, nearly tripling sales in 2023, and a scalable manufacturing model designed to support ongoing expansion in the RTD cocktail market.  
• Industry Leadership: Aims to become a leader in the RTD cocktail space by offering bold, flavorful beverages inspired by popular coffee shop trends, targeted at an underserved niche.

Howie’s Spiked is raising funds to scale its innovative line of ready-to-drink alcoholic coffee beverages, strategically positioned at the intersection of coffee and alcohol trends. With award-winning coffee latte cocktails boasting a 13.5% ABV, the company has rapidly expanded its distribution to over 20 states and projects selling over 1.5 million cans by the end of 2024. The funding will be used to enhance production capabilities, expand market presence, and drive brand awareness to capitalize on growing consumer demand for unique, spiked coffee beverages.

Built on a foundation of scalability and innovation, Howie’s Spiked has demonstrated impressive growth, nearly tripling its coffee beverage sales between 2022 and 2023. Inspired by popular coffee shop trends, the company offers products that blend familiarity with bold new flavors, targeting a significant and underserved niche in the ready-to-drink cocktail market. The investment will support ongoing expansion efforts and solidify the company’s position as a leader in this emerging category.

Company Info

Howie’s Spiked creates award-winning, coffee-inspired RTD cocktails with a scalable model and nationwide distribution.

Howie’s Spiked is a Bernards, New Jersey-based company innovating in the ready-to-drink (RTD) cocktail category by combining popular coffee shop trends with alcoholic beverages. Their product line includes award-winning coffee latte cocktails with a 13.5% ABV and other spiked beverages inspired by consumer favorites. Since launching, the company has expanded distribution to over 20 states and significantly increased sales, with coffee beverage sales tripling from 2022 to 2023. By the end of 2024, Howie’s Spiked projects selling over 1.5 million cans, driven by a scalable manufacturing model designed to support growth and innovation.

With a focus on capitalizing on the growing RTD cocktail trend, Howie’s Spiked leverages a team of seasoned professionals with experience in beverage innovation and global market expansion. The brand has raised over $4.3 million to date and continues to grow its footprint across the U.S. by creating products that resonate with modern consumers seeking convenience and quality. By combining expertise in product development and market strategy, Howie’s Spiked aims to establish itself as a leader in the RTD cocktail industry.