PLNT Burger on StartEngine

Raise closed, search for fresh raises on Seedstage

Bethesda, MD

Expanding plant-based fast-food offerings with sustainable and profitable growth strategies.

  • Sustainable Vision: Offers plant-based fast food using significantly fewer natural resources than traditional options.
  • Innovative Growth Model: Combines brick-and-mortar stores with Whole Foods Market kiosks for scalability and reach.
  • Strong Leadership: Led by experienced founders with proven success in food and sustainability sectors.
  • Proven Market Fit: All locations profitable in 2024 YTD with significant sales growth in previous years.
  • Expanding Impact: Plans include opening new locations and kiosks in high-demand markets.

PLNT Burger is on a mission to revolutionize the fast-food industry by offering a sustainable and health-conscious alternative with their plant-based burgers, sides, and shakes. With operations spanning 13 locations and a unique partnership model with Whole Foods Market kiosks, PLNT Burger combines innovative strategies with a focus on environmentally friendly practices. Their menu uses 97% less water and emits 90% fewer greenhouse gases compared to traditional beef production, aligning with a growing consumer preference for sustainable dining. The company aims to expand its reach through brick-and-mortar locations and continued partnerships with Whole Foods, enhancing accessibility to plant-based options while driving profitability and brand growth.

With an emphasis on health, sustainability, and community, PLNT Burger targets environmentally conscious flexitarians and vegetarians, alongside broader audiences seeking quality fast-food experiences. Their business model integrates multiple revenue streams, including proprietary digital engagement tools like their app and loyalty program, which foster customer loyalty and repeat business. Having achieved significant operational milestones, including profitability at current locations, the company plans to utilize funds raised through this offering for strategic expansion into new markets, enhancing their capacity to scale and further penetrate the fast-food segment with a sustainable focus.

Company Info

PLNT Burger offers plant-based fast food through innovative kiosks and restaurants, delivering sustainable, chef-crafted meals that are better for health and the planet.

PLNT Burger is a fast-growing plant-based fast food chain dedicated to transforming the $772 billion fast food industry by offering sustainable, chef-crafted burgers and comfort food. Co-founded by industry leaders Seth Goldman and Spike Mendelsohn, the company operates 13 locations across six states, including innovative kiosks in Whole Foods Markets, and is expanding to brick-and-mortar locations. With a mission to offer delicious food that is better for human health, animal welfare, and the planet, PLNT Burger uses plant-based ingredients that reduce water usage and greenhouse gas emissions compared to traditional beef burgers.

Achieving over $11.2 million in sales in 2023 and profitable operations at all locations in 2024 through September, PLNT Burger demonstrates the viability of plant-based fast food. The company leverages a strong social media presence, a loyalty program, and strategic partnerships to scale efficiently, positioning itself as a leader in the growing plant-based market. Future plans include expanding their Whole Foods kiosk network and opening new flagship locations in key markets.

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