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Hudson, NY

Expanding sustainable beauty product lines and enhancing marketing for eco-conscious consumers.

• Sustainable Mission: Committed to creating plant-based, chemical-free beauty products with minimal environmental impact.
• Innovative Product Line: New launches include scalp care devices and deep-conditioning masques to meet diverse consumer needs.
• Growing Market Opportunity: Positioned within the fast-growing $21+ billion clean beauty market.
• Proven Track Record: Established brand featured in major publications and endorsed by high-profile clients.
• Social Impact: Donates 3% of annual profits to support Amazon rainforest conservation.

Yarok is raising funds to expand its eco-conscious beauty brand, which specializes in plant-based, chemical-free hair care products. Founded by master stylist and aromatherapist Mordechai Alvow, the company has a mission to create high-performance, sustainable products that are good for people and the planet. With a focus on holistic wellness, Yarok combines organic botanicals, proprietary vitamin water concentrates, and innovative ingredient preservation techniques to deliver effective and eco-friendly solutions. The investment will support Yarok’s launch of new products, including scalp treatments and hair masques, as well as enhance its marketing and production capabilities.

By leveraging its growing online presence and its reputation for sustainability, Yarok plans to increase customer acquisition and sales across e-commerce platforms and premium retailers. The company aims to grow its revenue significantly by introducing new product lines, expanding its advertising efforts, and strengthening its affiliate and influencer partnerships. With additional resources, Yarok will continue to innovate within the rapidly expanding clean beauty market while maintaining its commitment to environmental and social responsibility, including donating 3% of its profits to rainforest conservation initiatives.

Company Info

Yarok creates plant-based, chemical-free hair and skincare products that combine sustainability with performance.

Yarok is an eco-conscious beauty brand specializing in plant-based, chemical-free haircare and skincare products designed to nourish and protect while promoting sustainability. Founded by master stylist Mordechai Alvow, Yarok’s formulations emphasize natural, food-grade ingredients, innovative blends like Structured Vitamin Water Concentrate, and eco-friendly packaging. With a commitment to quality, effectiveness, and environmental responsibility, the company offers vegan and cruelty-free products, earning recognition from top-tier outlets such as Vogue and Allure. Yarok also donates 3% of its profits to the Pachamama Alliance, supporting the preservation of the Amazon rainforest.

Yarok has successfully transitioned to an e-commerce model, achieving 46% growth in website sales from 2023 to 2024 and reducing its advertising costs relative to sales. Its products are available online, through Amazon, and in premium salons and retailers. The company continues to innovate with new offerings like TheraScalp, a device for advanced scalp care, and expanded product lines catering to diverse customer needs. Positioned in the growing $21 billion clean beauty industry, Yarok aims to drive sustainable growth while maintaining its mission of merging beauty and environmental health.