View details of this raise on Seedstage

Atlanta, GA

Expanding science-backed sleep solutions into retail and targeted health markets.

• Science-Backed Technology: Patented Intelligent Release Technology® promotes healthy, deep sleep.
• E-Commerce Traction: Over $225,000 in revenue demonstrating strong product-market fit.
• Retail Expansion: Targeting 20% of top retail chains within 6-12 months.
• Innovative New Products: Launching Sleep + Menopause and Sleep + Prostate Support formulas.
• Experienced Leadership: Proven track record with leaders from Coca-Cola, Nature’s Way, and Solaray.

NightWise aims to redefine the sleep health industry with its patented Intelligent Release Technology®, providing science-backed, drug-free sleep solutions that align with the body’s natural rhythms. This fundraising effort focuses on expanding its product line and scaling its retail presence, transforming the company from a direct-to-consumer model into a multi-channel brand. NightWise has already achieved significant market traction with over $225,000 in e-commerce revenue and a 61% reduction in Cost of Goods Sold (COGS), allowing it to deliver premium quality at competitive prices. The company is uniquely positioned to capture a significant share of the projected $106 billion global sleep market by 2026, offering innovative solutions to address widespread sleep challenges.

Funds raised will accelerate NightWise’s transition into retail channels, targeting partnerships with major retailers like CVS, Walmart, and Target. Additionally, the company will launch two new products—Sleep + Menopause Night Relief and Sleep + Prostate Night Support—addressing specific sleep-related health concerns. With a strategic phased-in retail rollout and an experienced team from companies like Coca-Cola and Nature’s Way, NightWise is poised for rapid growth. Each investment propels the company closer to its goal of becoming a household name in sleep health, delivering innovative, effective solutions to millions.

Company Info

NightWise develops science-backed, non-habit-forming sleep supplements to improve sleep quality, targeting a growing global market.

NightWise is a health-focused company addressing widespread sleep challenges through innovative, science-backed solutions. Its flagship product, NightWise®, uses patented Intelligent Release Technology® to promote healthy, deep sleep by aligning with the body’s natural rhythms. The supplement offers a drug-free, non-habit-forming alternative to traditional sleep aids, ensuring consistent, quality sleep without dependency or grogginess. The company has achieved $225,000 in e-commerce revenue and boasts a team with decades of experience from industry leaders such as Coca-Cola, Solaray, and Nature’s Way, driving its development and expansion.

NightWise aims to disrupt the growing $106 billion global sleep market by targeting both direct-to-consumer and retail channels. Its expansion plans include launching new products addressing specific sleep challenges, such as Sleep + Menopause Night Relief and Sleep + Prostate Night Support, while securing partnerships with major retailers like CVS, Walmart, and Target. With a strategic retail rollout projected to reach 50% of top chains within 24 months, NightWise seeks to capture a significant share of the over-the-counter sleep aid market. The company is positioned as a leader in sleep health, offering affordable, high-quality solutions to improve sleep for millions worldwide.