Raise closed, search for fresh raises on Seedstage

Richmond, VA

Expanding a women’s fashion boutique to a new location to empower more women through style and confidence.

• Driven by a personal journey: Uniquely Complex was inspired by the founder’s commitment to self-love and empowerment through fashion.
• Established community presence: Successfully transitioned from an online store to a brick-and-mortar co-op location in 2022.
• Upcoming expansion: Opening a new storefront in Charles City County in Spring 2025 to broaden its impact.
• Holistic services: Offers personalized styling consultations alongside curated apparel collections.
• Marketing focus: Plans include robust promotional efforts to build local visibility and online engagement.

Uniquely Complex is a Richmond-based women’s apparel and styling boutique driven by the mission of empowering women through fashion and self-love. The company offers a curated selection of clothing and personalized styling services that aim to help women feel confident and stylish in every aspect of their lives. Established as an online boutique during the COVID-19 pandemic, Uniquely Complex transitioned into a brick-and-mortar location in 2022, operating within a co-op building to create a collaborative shopping experience. This latest fundraising effort supports the opening of a new location in Charles City County, providing the resources needed to bring its unique vision to a broader community.

Funds raised will be allocated to essential opening costs, including purchasing inventory, fixtures, and decor to ensure the new store is both welcoming and functional. The funding will also support operational needs like rent, utilities, and payroll for part-time employees during the crucial first months of operation. Additionally, Uniquely Complex plans to invest in a comprehensive marketing campaign that leverages direct mail, social media, and professional promotional content to establish a strong presence in the local area. This expansion aligns with the company’s goal to grow its reach while continuing to inspire self-confidence and individuality through fashion.

Company Info

Uniquely Complex is a fashion boutique offering stylish, empowering clothing and personalized styling services for women, with plans for expansion.

Uniquely Complex is a fashion boutique founded by Shawniece Moore, offering women’s apparel, accessories, and personalized styling services. The brand’s mission is to help women feel confident and empowered through clothing that is both comfortable and stylish. The boutique started as an online store in 2020, later expanding into its first brick-and-mortar location in November 2022 within a co-op building. Uniquely Complex provides a unique shopping experience, combining fashionable clothing with professional consultations that help women find outfits that align with their personal style. The boutique aims to foster a sense of self-love and confidence in its customers by offering clothing that is both sexy and comfortable.

The funds raised will support the opening of a new location in Charles City County, scheduled for a soft opening in March 2025. These funds will be allocated to cover the costs of inventory, store fixtures, a POS system, rent, utilities, and employee wages. Additionally, funds will be used for marketing campaigns to drive traffic and raise visibility for the new store. With its mission to provide empowering clothing and services, Uniquely Complex is poised for continued growth, aiming to expand its national recognition and potentially launch its own clothing line in the future.