Blue Square Pizza on SMBX

Raise closed, search for fresh raises on Seedstage

Hopkinton, MA

Raising funds to expand Massachusetts’ only sourdough pizzeria with additional locations.

  • Unique offering: Massachusetts’ only sourdough pizzeria with multiple pizza styles.
  • Proven success: Over $2.7M in 2024 revenue from a single location.
  • Award-winning: Named “Startup Pizzeria of the Year” in 2023 by Pizza Today.
  • Expansion-focused: Funds dedicated to opening two new locations.
  • Tech-forward: Innovative operations enhance customer and employee experiences.

Blue Square Pizza, based in Hopkinton, MA, is raising funds to fuel its expansion and elevate its position as Massachusetts’ only sourdough pizzeria offering four distinct pizza styles. Since its founding in 2022, Blue Square Pizza has established itself as an artisan pizzeria with a focus on Detroit-style, grandma-style, Chicago cracker-thin, and New York-style round pies. This offering will provide working capital to support the opening of two additional locations, enhancing their capacity to serve more customers and broaden their impact in the region’s culinary scene. The funds will also cover essential operational needs, ensuring the seamless continuation of their award-winning services.

Having already achieved notable success, including accolades such as Pizza Today’s “Startup Pizzeria of the Year” in 2023, Blue Square Pizza has seen exceptional growth with a 205% increase in 2023 sales and over $2.7 million in revenue in 2024. With a tech-forward approach to service and operations, Blue Square Pizza aims to streamline experiences for both customers and employees. The planned expansion will not only strengthen its footprint but also set a benchmark for quality and innovation in the pizza industry.

Company Info

Blue Square Pizza offers elevated sourdough pizza and aims to expand with new locations following impressive growth.

Blue Square Pizza is a sourdough pizzeria based in Hopkinton, Massachusetts, offering a variety of pizza styles, including Detroit-style, grandma-style, Chicago cracker thin, and New York-style round pies. Founded by Troy Sproul in 2022, the pizzeria is known for its elevated pizza experience, blending artisan pizza-making with a tech-forward approach that enhances both customer and employee experience. Since its opening, Blue Square Pizza has achieved impressive growth, with a 205% sales increase in 2023 and a 52% growth in 2024, culminating in over $2.7 million in revenue from a 1,200 square foot space.

The funds raised in this offering will be directed toward expanding the pizzeria with two new locations currently in development. Blue Square Pizza plans to continue offering high-quality pizzas and a seamless customer experience while further establishing itself as a leader in the Massachusetts pizza scene. With a solid track record of growth and a commitment to innovation, the business is poised for continued success and expansion.

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