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Kamuela, HI

Expanding the reach of premium, additive-free Hawaiian rum crafted with regenerative farming practices.

• Award-Winning Products: Recognized globally for premium, additive-free rum.
• Sustainable Practices: Employs regenerative farming and environmentally conscious production.
• Market Growth: Positioned to expand to all 50 states and internationally.
• Integrated Operations: Controls the entire process from farm to bottle for exceptional quality.
• Cultural Heritage: Showcases Hawaiian culture and values in every product.

Kuleana Rum Works, founded in 2013 on the Island of Hawai‘i, produces award-winning, additive-free rum using fresh sugarcane juice from heirloom Hawaiian kō. Rooted in regenerative farming practices, the company operates a 44-acre farm, distillery, and rum shack, welcoming over 70,000 annual visitors. Kuleana combines traditional methods with innovative craftsmanship to create premium, sustainable rum that celebrates Hawaiian culture and values. By controlling the entire production process from farm to bottle, Kuleana has established itself as a leader in authenticity and quality within the spirits industry.

Now expanding its distribution across the U.S. and internationally, Kuleana is raising funds to accelerate its growth into new markets and strengthen its position as a pioneer in the super-premium rum category. With strategic partnerships, a proven growth trajectory, and a commitment to sustainability, the company aims to redefine rum as a world-class spirit while showcasing the rich heritage and natural resources of Hawai‘i. This investment supports not just business growth but also a movement toward mindful, values-driven craftsmanship in the spirits sector.

Company Info

Kuleana Rum Works produces award-winning, additive-free rums made from fresh Hawaiian sugarcane, using sustainable farming practices.

Kuleana Rum Works is a premium rum distillery based in Hawai’i, established in 2013 with the mission to produce award-winning, additive-free rums. The distillery utilizes fresh heirloom Hawaiian sugarcane, cultivated through regenerative farming practices on their 44-acre farm. Kuleana Rum Works is vertically integrated, overseeing every step of production from farming to bottling, which is rare in the spirits industry. The company’s flagship product, Hawaiian Rum Agricole™, made from 100% fresh cane juice, has earned high praise, with recognition from notable publications like Forbes and the Beverage Testing Institute, which named it the world’s top rum.

Kuleana Rum Works has seen significant growth, with a compound annual growth rate (CAGR) of 40% in sales from bars, restaurants, and retailers. The company has expanded to 15 states and plans to grow to 23 states in the coming year, with an eventual goal of nationwide distribution. Through partnerships with major distributors like Southern Glazer’s Wine & Spirits, Kuleana Rum is positioning itself as a leader in the super-premium rum category. The brand also emphasizes sustainability and authenticity, aiming to set a new standard in the rum market while sharing the spirit of Hawai’i with the world.