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Brookline, MA

Creating a socially-conscious wine brand that connects with Millennial and Gen Z drinkers while driving environmental change.

• Coastal lifestyle focus: Currently Wine Co. targets younger generations with a vibrant and environmentally conscious wine brand.
• Environmental impact: Partnering with nonprofits, the company has helped restore oysters, rehabilitate sea turtles, and plant coral reefs.
• Growing social presence: The brand has attracted significant attention with 11,000+ Instagram followers and strong influencer engagement.
• Sustainable production: The company is committed to creating wine with a 50% lower carbon footprint compared to traditional options.
• Future expansion: Currently Wine Co. plans to expand its product range and reach into new markets while continuing its environmental mission.

Currently Wine Co. is a coastal lifestyle wine brand focused on creating sustainable wines while driving positive environmental impact. The brand was founded to offer more than just great-tasting wine; it emphasizes making a difference through partnerships with environmental non-profits and a commitment to sustainability. The company’s flagship product, Sauvignon Blanc, was launched in November 2024, and the brand’s efforts to market to Millennials and Gen Z have already garnered strong early traction, with thousands of social media followers and attention from influencers.

Currently Wine Co. goes beyond selling wine by advocating for environmental change. Over the past nine years, the company has supported initiatives like oyster restoration, sea turtle rehabilitation, and coral reef planting. By focusing on sustainability and fostering community engagement, Currently Wine Co. positions itself as a wine brand for those who care about the planet and their social impact. As the company expands into markets like Massachusetts, New York, and Florida, it aims to make sustainable wine the default choice for consumers, with an eye toward future growth in both product offerings and environmental initiatives.

Company Info

Currently Wine Co. produces sustainably packaged wines while supporting environmental conservation initiatives.

Currently Wine Co. is a coastal lifestyle wine brand focused on creating premium, sustainably produced wines that align with environmentally conscious values. The company’s first product, a Sauvignon Blanc, was launched in 2024 and is packaged in a uniquely designed aluminum bottle to reduce carbon footprint and promote recyclability. Currently Wine Co. markets its products primarily to Millennials and Gen Z consumers, aiming to modernize the wine industry’s branding by taking inspiration from the marketing strategies of sodas, energy drinks, and hard seltzers. Through social engagement and influencer marketing, the company is positioning itself as a vibrant, youthful brand for a new generation of wine drinkers.

Beyond winemaking, Currently Wine Co. integrates environmental impact into its core mission by supporting initiatives such as oyster restoration, sea turtle rehabilitation, and coral reef rebuilding. Since 2015, the company has partnered with environmental non-profits to help restore nearshore ecosystems, contributing to cleaner waters and marine life conservation. With a strong presence in markets like Massachusetts, New York, and Florida, and a growing social media following, Currently Wine Co. is establishing itself as a brand that consumers support not just for the wine, but for the positive impact it creates.