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New York, NY

Expanding distribution and product offerings to bring authentic Japanese snacks and gifts to a global audience.

• Expanding retail footprint: Available in 5,000+ stores, including CVS and Giant Food.
• Proven market traction: Over 2 million boxes shipped and $100M+ in lifetime revenue.
• Exclusive supplier relationships: Direct partnerships with family-owned Japanese businesses.
• Diversified business model: Subscription service, retail partnerships, and private-label products.
• Strong investor backing: Raised over $25M from Valor Equity Partners and other notable investors.

Bokksu is dedicated to connecting people worldwide with the rich flavors and traditions of Japan by curating and delivering authentic snacks, gifts, and collectibles. Since its launch in 2016, Bokksu has grown from a snack subscription service into a multi-faceted brand that includes Bokksu Boutique for premium Japanese gifts and Sugoi Mart for anime collectibles. The company partners with hundreds of family-owned businesses across Japan, ensuring that each product embodies the craftsmanship and cultural heritage of the country. With over 2 million boxes shipped and a presence in 5,000+ retail stores, Bokksu continues to expand its offerings and distribution channels.

This fundraising round will fuel Bokksu’s next stage of growth, supporting its expansion into more retail locations, strengthening B2B partnerships, and developing its private-label product line. The company’s strong financial track record, including $100M+ in lifetime revenue and a 90% reorder rate from retail partners, highlights its position as a leader in the specialty snack market. With a mission to celebrate and preserve Japan’s unique culinary heritage, Bokksu aims to make its curated products a staple in homes worldwide.

Company Info

Bokksu curates and distributes authentic Japanese snacks, gifts, and collectibles through subscription, e-commerce, and retail partnerships.

Bokksu is a global brand dedicated to bridging cultures through authentic Japanese snacks, gifts, and collectibles. Founded in 2016, the company began as a subscription service delivering curated Japanese snack boxes sourced from family-owned businesses. Over time, Bokksu expanded into new verticals, including Bokksu Boutique, which offers premium Japanese gifts, and Sugoi Mart, specializing in anime and pop culture collectibles. Today, Bokksu has grown into a multi-channel enterprise with e-commerce, wholesale, and private-label CPG goods, making its products available in over 5,000 retail stores, including CVS, Hot Topic, and Giant Food. The company’s mission is to celebrate Japan’s rich traditions and craftsmanship by bringing unique and high-quality products to a global audience.

With over $100 million in lifetime revenue, 2 million boxes shipped, and a 90% reorder rate from retail partners, Bokksu has demonstrated strong market traction. Its growth strategy includes continued expansion into retail, private-label product development, and scaling its subscription and e-commerce business. Positioned within the rapidly growing $578 billion global snack market, Bokksu capitalizes on the rising demand for authentic Asian flavors and cultural experiences. By leveraging its direct relationships with Japanese artisans and a data-driven marketing approach, Bokksu aims to become the leading brand for Japanese snacks and cultural products worldwide.