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Torrance, CA

Expanding a brain-health-focused soda brand with functional ingredients and strategic retail growth.

• Rapid Growth: Nearly 300% YoY revenue growth in 2023 and projected 144% growth in 2024.
• Retail Expansion: Launched in 600 stores in Mexico and entering major U.S. retailers like Safeway, 7-Eleven, and H-E-B.
• Health-Focused Innovation: Low-sugar soda infused with L-theanine, turmeric, and ashwagandha to support brain and metabolic health.
• Experienced Leadership: Led by a former Quest Nutrition and Legendary Foods executive with a track record of scaling CPG brands.
• Strong Investor Support: Backed by industry leaders from Magic Spoon, Ketogenic.com, and other high-profile CPG brands.

Perfy is pioneering a new category in the functional soda market by offering a brain-health-focused, low-sugar beverage designed to support cognitive and metabolic health. With a unique blend of L-theanine, turmeric, and ashwagandha, Perfy provides a refreshing and healthier alternative to traditional and diet sodas. Crafted with real fruit juice, natural sweeteners, and zero artificial ingredients, Perfy caters to the growing demand for beverages that enhance well-being without compromising on taste. With 150 million Americans managing diabetes or pre-diabetes, Perfy aims to redefine soda by bridging the gap between great flavor and functional benefits.

Backed by a team of seasoned CPG experts and high-profile investors, Perfy has demonstrated rapid traction with nearly 300% growth in 2023 and ongoing international expansion. The company is scaling through strategic partnerships with major distributors and retailers, including Safeway, 7-Eleven, and H-E-B, and has successfully launched in 600 stores in Mexico. With new flavors and product innovations on the horizon, Perfy is positioned for continued growth in the $707 billion global carbonated beverage market. The funding raised will accelerate retail expansion, enhance marketing efforts, and drive Perfy toward profitability by FY2025, making it an attractive investment opportunity in the evolving health-conscious beverage space.

Company Info

Perfy is a functional soda brand that offers low-sugar, brain-health beverages made with natural ingredients and designed to support cognitive and metabolic wellness.

Perfy is a beverage company that creates low-sugar, functional sodas designed to support brain and metabolic health. The brand offers a variety of flavors inspired by traditional sodas but with significantly less sugar, using ingredients such as L-theanine for relaxation, turmeric for inflammation, and ashwagandha for stress reduction. Each can contains only 2-4 grams of sugar and 20 calories, making it a suitable alternative for consumers looking to reduce sugar intake without sacrificing taste. The product is formulated with real fruit juice, natural sweeteners, and no artificial additives, catering to health-conscious consumers, diabetics, and those managing metabolic conditions. Perfy positions itself within the emerging functional soda category, offering an alternative to both traditional sodas and gut-health beverages by focusing on cognitive and metabolic wellness.

Founded by Vasa Martinez, who previously worked in marketing at Quest Nutrition and Legendary Foods, Perfy was created as a response to personal experiences with family health challenges and his own journey with pre-diabetes. The brand has experienced rapid growth, expanding into multiple retail locations domestically and internationally, including over 600 stores in Mexico. Perfy differentiates itself through its focus on functional benefits, avoiding artificial ingredients while providing a nostalgic soda experience. With increasing demand for better-for-you beverages, the company has secured partnerships with major distributors and continues to expand its retail presence. By offering a brain-health soda that caters to a wide consumer base, Perfy seeks to fill a gap in the growing functional beverage market.