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Richmond, VA

Expanding and enhancing a community-focused juice bar to improve operations and customer experience.

• First Black-Owned Juice Bar in Richmond: Juice Life RVA is Richmond’s first Black-owned cold-pressed juice bar, committed to making health and wellness accessible.
• Resilient Growth: Successfully launched a brick-and-mortar location during the peak of COVID-19 and continues to expand.
• Community Impact: Regularly hosts wellness events and donates hundreds of pounds of juice pulp to urban farmers.
• Celebrity Recognition: Has created custom juices for visiting celebrities, earning notable recognition.
• Future Expansion: Plans to open additional locations and establish a nonprofit dedicated to health and wellness education.

Juice Life RVA is raising funds to enhance and complete the buildout of its current location, ensuring a fully equipped space for serving fresh, cold-pressed juices. Founded in 2015 by former firefighter Ryan Williams, the company began as a food trailer before expanding into farmers’ markets and, eventually, its first brick-and-mortar location in Richmond, Virginia, in 2020. Despite launching amid the COVID-19 pandemic, Juice Life RVA has grown into a community-driven juice bar, hosting events and fostering connections between local businesses, artists, and wellness advocates. The fundraising campaign aims to invest in essential kitchen equipment, bar construction, customer space improvements, inventory, and marketing to elevate the customer experience and support long-term growth.

Juice Life RVA is more than just a juice bar; it serves as a community hub dedicated to promoting health, wellness, and entrepreneurship. The company regularly engages in local wellness initiatives, donates juicing byproducts to urban farmers, and provides space for small businesses to showcase their products. With this funding, Juice Life RVA will be able to increase operational efficiency, expand its menu, and roll out a delivery and shipment service. Looking forward, the company envisions expanding into multiple locations, continuing its mission of making healthy living accessible to all while maintaining strong community engagement. Investors in this offering will help Juice Life RVA solidify its position as a leader in the health and wellness industry, bringing fresh, nutrient-rich juices to a wider audience.

Company Info

Juice Life RVA is a Black-owned cold-pressed juice bar in Richmond, Virginia, offering fresh, nutrient-rich juices and fostering community engagement through events, education, and local partnerships.

Juice Life RVA is a Black-owned cold-pressed juice bar based in Richmond, Virginia, founded in 2015 by Ryan Williams, a former firefighter passionate about health and wellness. Starting as a mobile juice business, Williams built a strong community following through farmers’ markets and social media before opening a brick-and-mortar location in 2020, despite the challenges of the COVID-19 pandemic. Juice Life RVA offers fresh, nutrient-rich juices, engaging customers through in-store sales, delivery services, and subscription plans. The business is also deeply embedded in the community, hosting events like ‘First Thursdays at the Juice Gallery’ and Zen & Juice rooftop yoga sessions. Additionally, Juice Life RVA supports local entrepreneurs by providing retail space for their products and donates juice pulp to urban farmers.

Juice Life RVA is focused on expanding its impact and reach by revamping its existing space, upgrading equipment, and enhancing customer experience. The company aims to build a dedicated teaching and community space to educate people on health, wellness, and scratch cooking, reinforcing its mission to make healthy living accessible to all. With plans to grow into multiple locations, Juice Life RVA continues to leverage its grassroots foundation while incorporating innovative approaches to engage and serve a diverse customer base. Through its focus on high-quality ingredients, strong community ties, and a mission-driven approach, Juice Life RVA has positioned itself as a leader in the health and wellness industry.