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Denver, CO

Expanding a clean, low-sugar wine brand to meet the demand for wellness-conscious and modern wine drinkers.

• Retail expansion: Currently in 400+ stores, including Target and Total Wine, with plans to reach 800+ locations in 2025.
• Airline partnership: Served onboard American Airlines, increasing national brand visibility.
• Industry recognition: Featured in Forbes, Black Enterprise, Good Morning America, and the Today Show.
• Non-alcoholic innovation: Expanding into the fast-growing non-alcoholic wine market.
• Founder-led success: Backed by a strong leadership team with expertise in branding, operations, and strategic growth.

Mom Juice is raising funds to expand its presence in the growing better-for-you wine market, focusing on low-sugar, clean-label wines designed for modern consumers. With a strong emphasis on transparency, wellness, and inclusivity, Mom Juice is redefining wine culture by offering high-quality, minimal-ingredient wines that align with the preferences of millennial and Gen Z drinkers. The company has already gained traction in over 400 retail locations, including Target and Total Wine, with plans to expand into 800+ stores by 2025. Additionally, Mom Juice has secured a presence on American Airlines flights, further increasing its brand visibility and consumer reach.

The fundraising will support retail expansion, the launch of a non-alcoholic wine line, and the scaling of direct-to-consumer and experiential marketing initiatives. As demand for wellness-focused beverages continues to rise, Mom Juice is well-positioned to capture market share by catering to consumers seeking clean, low-sugar, and premium wine options. With strong media recognition, industry accolades, and a growing community of engaged supporters, Mom Juice is not only creating a product but also building a movement centered on modernizing the wine industry.

Company Info

Mom Juice offers better-for-you, low-sugar wines and non-alcoholic alternatives, catering to modern consumers seeking transparency, wellness, and premium beverage options.

Mom Juice is a wine brand redefining the beverage industry with better-for-you, low-sugar wines designed for modern consumers. Focused on transparency, wellness, and inclusivity, Mom Juice offers wines made with fewer than nine ingredients, free from artificial additives and unnecessary sugars. The brand has rapidly expanded, landing in 400+ retail locations—including Target, Total Wine, and Safeway—with plans to reach 800+ stores by 2025. Additionally, Mom Juice has secured high-profile partnerships, including being served onboard American Airlines flights, and has received media recognition from Forbes, Good Morning America, and the Today Show.

Beyond traditional wine, Mom Juice is innovating in the non-alcoholic wine sector to cater to consumers seeking premium, wellness-focused alternatives. Recognizing that 82% of non-alcoholic wine buyers also purchase traditional wine, the company is expanding its offerings to provide both alcoholic and zero-proof options. Founded by Kristin Taylor and Macie Mincey, the brand has demonstrated strong traction through retail growth, a dedicated consumer base, and a robust community-driven marketing strategy. With a commitment to modernizing wine culture, Mom Juice is positioning itself as a leader in the evolving beverage landscape.