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Newport, VA

Building a mobile app to connect farmers directly with consumers for local food purchases.

• Farmer-Focused Platform: Simplifies farm-to-consumer sales with a user-friendly mobile app.
• Community Roots: Launching with support from a robust online farming network.
• Sustainability Impact: Promotes regenerative farming and supports local economies.
• Tech-Driven Efficiency: Optimized for seamless payment processing and high transaction volumes.
• Growth Potential: Aims to shift grocery spending toward small, community farms.

Red Hen is raising funds to complete the development of its mobile app, designed to create a streamlined marketplace for local farmers to sell directly to consumers. The funds will be used exclusively to finalize the app build, with a focus on enhancing the user experience, optimizing payment processing, and ensuring robust backend infrastructure to support high transaction volumes. By eliminating the middlemen in food distribution, Red Hen aims to increase farmer profits and make it easier for consumers to access fresh, locally sourced food.

Built on the foundation of Regenerative Farmers of America, Red Hen is launching with strong community support and a ready network of farmers eager to join the platform. The app provides farmers with tools to list their products, set prices, and manage delivery options with ease. Through this innovative platform, Red Hen seeks to foster stronger connections between communities and their local farms while promoting sustainable, regenerative agricultural practices.

Company Info

Red Hen is a mobile app that connects farmers with consumers, simplifying local food purchasing through a user-friendly marketplace.

Red Hen is a mobile app designed to connect local farmers directly with consumers, making it as easy to shop with family farms as it is at the grocery store. The platform helps farmers list their products, set prices, and offer pickup, delivery, or shipping options while streamlining the entire sales process through a simple, user-friendly interface. Red Hen’s system charges a small transaction fee to both farmers and customers, ensuring farmers retain up to 95 cents per dollar, significantly more than the industry standard.

Built on a strong foundation of community engagement, Red Hen collaborates with Regenerative Farmers of America, leveraging a network of over 150,000 followers to promote sustainable food systems. The app focuses on supporting regenerative agriculture, helping small farms grow their businesses by providing marketing tools, customer insights, and easy payment processing. With a mission to return grocery spending to local communities, Red Hen aims to make farm-to-table purchasing mainstream while fostering sustainable food production and stronger local economies.