View details of this raise on Seedstage

Pike Road, AL

Raising funds to scale production, expand retail distribution, and drive direct-to-consumer growth in the sprouted snack market.

• Retail Expansion: Scaling into new regions and national retailers to double distribution footprint.
• Strategic Partnerships: Partnering with a co-packer in 2025 to enhance efficiency and profitability.
• Product Innovation: Introducing new sprouted nut flavors and cutting-edge snack products.
• Strong Market Position: Leading brand in the Southern California natural food market with growing demand.
• Clean Label Commitment: No artificial ingredients, additives, fillers, or seed oils—ever.
• Sustainable Business Model: Focused on regenerative sourcing and responsible packaging to minimize environmental impact.
• Growth Potential: Positioned in a category projected to grow significantly over the next decade.

Rich Nuts is raising funds to accelerate its expansion in the rapidly growing sprouted foods market. This investment will support key initiatives, including a strategic partnership with a co-packer to scale production, enhance distribution to new national retailers, and re-ignite marketing efforts to drive direct-to-consumer sales. By streamlining operations and focusing on efficiency, Rich Nuts aims to capitalize on its strong retail performance and consumer demand for clean, nutrient-dense snacks. The company is committed to maintaining its high standards, ensuring that every product remains organic, sustainable, and free from artificial additives.

The funds raised will also support product innovation, with plans to introduce new sprouted nut flavors and expand into complementary snack categories. Rich Nuts is positioning itself as a leader in the premium sprouted food space, leveraging consumer trends that favor clean-label, plant-based nutrition. With a mission rooted in sustainability, mindful business practices, and delivering unparalleled quality, this fundraising effort is designed to propel Rich Nuts into its next phase of national expansion. Investors have the opportunity to be part of a fast-growing brand with a compelling market position and a clear vision for the future of better-for-you snacking.

Company Info

Rich Nuts offers organic, sprouted, and nutrient-dense nuts designed for better digestion, flavor, and sustainability.

Rich Nuts is a premium sprouted nuts brand founded by veteran Los Angeles firefighter Richard Pauwels. Inspired by his time fighting wildfires and the need for a healthy, nutrient-dense snack, Pauwels developed a process that enhances the digestibility and flavor of nuts through sprouting. The company specializes in organic, vegan, and paleo-friendly sprouted nuts, offering a variety of flavors designed for both taste and nutrition. Rich Nuts has built a strong retail presence, launching in Erewhon in 2019 and expanding its footprint in the natural food market. Committed to sustainability, the company prioritizes clean-label ingredients, regenerative sourcing, and responsible packaging to minimize environmental impact.

Operating with a multi-channel growth strategy, Rich Nuts is expanding distribution through national retailers, direct-to-consumer sales, and strategic partnerships. With increasing consumer demand for sprouted foods, the company is positioned to capitalize on a growing market, projected to reach $4.2 billion by 2033. Rich Nuts differentiates itself through its unique sprouting process, which enhances nutrient absorption and eliminates digestive inhibitors. By partnering with a co-packer, the company is streamlining operations, improving scalability, and positioning itself for national expansion. Rich Nuts is more than a snack brand—it is a movement dedicated to promoting healthier eating while maintaining ethical sourcing and business practices.