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Brooklyn, NY

Creating a premium non-alcoholic social space with a scalable business model that includes events, retail, and licensing.

• Market Opportunity: Positioned within the rapidly growing non-alcoholic and functional beverage market.
• Strategic Location: Opening in Brooklyn’s wellness-focused district with high consumer traffic.
• Influential Founders: Co-founder’s media presence provides immediate brand visibility and audience engagement.
• Diverse Revenue Streams: Monetization through on-premise sales, events, brand sponsorships, and product licensing.
• Scalable Business Model: Plans for franchising, multiple locations, and branded product offerings.

Soft Bar is creating a new type of social space focused on premium non-alcoholic and functional beverages, responding to the growing demand for alternatives to traditional alcohol-centered venues. With a flagship location in Brooklyn, Soft Bar will offer expertly crafted non-alcoholic cocktails, functional drinks with health-boosting ingredients, and a curated selection of coffee alternatives. This new concept aims to serve a health-conscious consumer base that is increasingly seeking sophisticated beverage experiences in a welcoming, vibrant environment. Soft Bar is strategically positioned in a high-traffic area surrounded by wellness-focused businesses and boutique hotels, making it an ideal destination for those looking for a social gathering space that aligns with their lifestyle.

Beyond its physical location, Soft Bar has a multi-faceted revenue model that includes events, brand partnerships, product licensing, and retail sales. Leveraging the platform of its co-founder, who has a significant television and social media following, Soft Bar is poised to build rapid brand recognition and consumer loyalty. With plans to expand to multiple locations and franchise opportunities in the coming years, the company aims to become a leader in the non-alcoholic lifestyle movement. This fundraising round will support the launch of its Brooklyn headquarters, helping to establish Soft Bar as a key player in the evolving beverage industry.

Company Info

Soft Bar offers a unique social space with non-alcoholic, functional beverages designed for health-conscious consumers.

Soft Bar is a unique establishment offering non-alcoholic, functional beverages such as coffee, cocktails, and other wellness-focused drinks. Located in the rapidly developing Greenpoint neighborhood of Brooklyn, Soft Bar caters to health-conscious consumers seeking a social space to relax and enjoy drinks without alcohol. The space provides a range of beverages designed to promote wellness, such as functional cocktails and mushroom coffee, crafted with added health benefits like anti-inflammatory properties, focus enhancement, and gut health support.

With a strong business model focusing on six key revenue streams, Soft Bar combines on-premise sales with events, brand partnerships, retail merchandise, licensing, and a brand pilot program. The company leverages the popularity of co-founder Carl Radke, who is featured on Bravo’s “Summer House,” and has a significant social media following to help build brand awareness. Soft Bar aims to capitalize on the growing trend of reduced alcohol consumption, especially among Gen Z and Millennials, by offering a trendy alternative in a modern, wellness-oriented setting. Plans for expansion include scaling to multiple locations and broadening the product offerings over the next few years.