Raise closed, search for fresh raises on Seedstage

Syracuse, NY

Expanding a personalized bridal boutique with new technology, inventory, and strategic marketing to scale its custom luxury offerings.

• Longstanding reputation: Serving the Syracuse community for over 30 years.
• Personalized service: Every gown is custom-tailored to the individual bride.
• Recognized excellence: Multiple industry awards and strong customer reviews.
• Strategic growth plan: Investing in software, inventory, and marketing to scale operations.
• Experienced founder: Led by a seasoned entrepreneur and Syracuse University professor.

Spybaby Bridal and Prom is raising funds to expand its offerings and modernize its operations as it continues to serve brides and prom-goers with customized, affordable luxury gowns. With over 30 years of experience and deep roots in the Syracuse, NY community, Spybaby has become a trusted name in formalwear, known for high-touch customer service and personalized styling experiences. This raise will support inventory expansion, development of boutique management software, and strategic marketing initiatives including trade shows and professional photo shoots. The goal is to enhance operational efficiency and customer reach while continuing to provide bespoke service through every step of the client journey.

Led by entrepreneur and designer Marie Adornato, the business recently launched the Adornato Couture bridal collection, which allows for completely custom gowns tailored to each bride’s measurements. As larger brands reduce personalized service, Spybaby differentiates by treating every bride as unique, from initial consultation to final fitting. With a strong foundation, numerous industry awards, and a 4.6-star rating across hundreds of customer reviews, Spybaby is now poised to scale its presence through both retail and wholesale channels. The funding will also support the integration of their design center with their distribution facility, laying the groundwork for national and international expansion through e-commerce and salon partnerships.

Company Info

Spybaby Bridal and Prom specializes in bespoke bridal services and custom gown creation.

Spybaby Bridal and Prom is a long-established bridal boutique in Syracuse, NY, specializing in customized, affordable luxury gowns for brides, prom-goers, and other special occasions. Founded in 1996 by former Miss America contestant Marie Adornato, the boutique has earned numerous industry awards and maintains a 4.6-star rating with over 230 reviews. Spybaby offers personalized, no-fee appointments and a high-touch client experience, including communication before visits to ensure brides feel confident and supported during their time in the boutique. Their new Adornato Couture collection allows for bespoke bridal gowns cut to each client’s exact measurements, setting them apart in an increasingly standardized industry.

The business provides a full-service experience from gown selection through final alterations and caters to a wide demographic, including brides, mothers of the bride or groom, and prom clients. Funds raised will be allocated to expanding inventory, enhancing boutique management software, and increasing visibility through trade shows and professional photo shoots. Spybaby also plans to integrate its design center and distribution facility to boost operational efficiency and revenue. With over 30 years of industry presence, Spybaby Bridal is evolving toward global expansion through wholesale partnerships and direct-to-consumer e-commerce initiatives.