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Donegal, PA

Expanding coffee roastery and retail operations to enhance customer experience and support sustainable growth.

• Established brand presence: Operating since 2020 with strong regional recognition.
• Commitment to sustainability: Reinvesting a portion of profits to protect local river ecosystems.
• Proven growth: Experienced consistent annual revenue increases and expanded wholesale distribution.
• Community-focused mission: Building relationships with customers through education and engagement.
• Expansion strategy: Opening a new retail location to support roasting, distribution, and customer experience.

Standing Wave Coffee Roaster is a family-owned, independent coffee roaster and cafe that has established itself as a key player in Pittsburgh’s coffee scene. Since its founding, the business has focused on sourcing premium green coffee beans, roasting them in-house, and delivering high-quality beverages through wholesale accounts, retail sales, and a coffee food truck. The company integrates sustainability at its core, dedicating a portion of profits to local river ecosystem preservation. The fundraising offering is aimed at expanding its operations by establishing a new retail location in Pittsburgh’s South Side. This brick-and-mortar expansion is designed to provide customers with an enhanced coffee experience, showcasing their roasting process and creating a community-centric environment.

Funds raised will be used to equip the new coffee shop, cover startup food and beverage costs, design the interior and exterior space, and support marketing, staffing, and operational needs. This expansion will serve as both a roastery and logistics center, supporting wholesale distribution and the coffee truck operations while also enabling growth in online sales and coffee subscriptions. The goal is to strengthen the company’s presence in Pittsburgh, improve operational efficiencies, and reach new customer segments. With a strong foundation built over years of successful operations, Standing Wave Coffee Roaster is strategically positioned to leverage this capital to scale its business while continuing to prioritize sustainability and community engagement.

Company Info

Standing Wave Coffee Roaster is a sustainable, family-owned coffee roaster and retailer expanding operations with a new Pittsburgh location.

Standing Wave Coffee Roaster is a family-owned coffee roasting company based in Pittsburgh, Pennsylvania, specializing in sustainably sourced and skillfully roasted coffee products. Established in 2020 as part of the Red Dog of Donegal LLC, Standing Wave Coffee Roaster provides roasted coffee through wholesale partnerships, online and retail sales, a coffee food truck, and consultation services. The company sources premium green coffee beans, roasting them in-house on a Probat P-12 Series coffee roaster to create both single-origin and blended coffees. Their operations emphasize environmental sustainability by reinvesting 5% of profits to support local river ecosystems.

In addition to coffee roasting, Standing Wave operates a mobile coffee truck and supplies cafes, restaurants, grocery stores, and breweries across eight states. The company has served over 300,000 cups of coffee and generated over $2 million in revenue. Standing Wave plans to expand by opening a brick-and-mortar location in Pittsburgh’s South Side, which will serve as a roastery, retail space, and logistics center. The new facility will support retail sales, coffee events, food truck operations, and wholesale distribution while aiming to strengthen community engagement and operational growth.