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Fort Wayne, IN

Refinancing and relocating operations to strengthen community-focused retail offerings.

• Strong community focus: Supports local makers and entrepreneurs through consignment partnerships.
• Retail incubator model: Provides emerging brands an accessible retail platform.
• Award recognition: CEO nominated for the 2025 Pioneer of the Year Award.
• Growth-driven relocation: Relocating to enhance customer experience and operational efficiency.
• Diverse offerings: Combines alcohol-free retail, café services, and event space.

Swizzle Market is seeking funding to refinance its current debt and relocate its brick-and-mortar location. The goal of this fundraising effort is to improve financial stability by consolidating existing obligations, reducing borrowing costs, and freeing up resources to support continued growth. The company plans to leverage the improved financial flexibility to refine its operations, optimize inventory, and invest in expert consulting as part of its relocation process. Additionally, this strategic move will enable Swizzle Market to provide a more efficient and enhanced experience for customers while maintaining the core values of quality, connection, and discovery.

Established as a hybrid retail space, Swizzle Market offers a combination of an alcohol-free bottle shop, bar, café, and retail incubator. Its business model incorporates consignment partnerships with local makers and startups, supporting small businesses by providing them retail exposure without the typical financial burdens. Through its carefully curated, craft-focused products and commitment to emerging lifestyle trends, Swizzle Market fosters an inclusive and engaging environment. The relocation will allow the business to better serve its community, further refine its offerings, and strengthen its role as a destination for unique retail experiences and community engagement.

Company Info

Swizzle Market is a Fort Wayne-based retail and café space combining an alcohol-free bottle shop, café, artisan retail, and vendor incubator to foster community and promote emerging products.

Swizzle Market is a specialty retail and café space in Fort Wayne, Indiana, focused on curating unique, craft-driven products and fostering community engagement through vendor partnerships and immersive experiences. The market offers a combination of an alcohol-free bottle shop, bar, coffee and tea bar, artisan retail section, and event space, emphasizing inclusivity and emerging lifestyle trends. Swizzle also operates as a retail incubator, providing local entrepreneurs and small businesses the opportunity to showcase their products on consignment, lowering entry barriers and promoting community growth.

Originally launched as a pop-up concept in early 2024, Swizzle Market quickly expanded to a 5,000-square-foot location at Jefferson Pointe Mall, offering a multi-faceted retail environment that blends commerce, hospitality, and community support. Now entering a new phase, Swizzle plans to relocate and refinance existing debt to strengthen its financial position. By consolidating obligations and improving cash flow, the business will focus on enhancing its retail offerings, expanding vendor partnerships, and optimizing operations, all while continuing to serve as a dynamic hub for discovery and connection.