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McAllen, TX

Scaling a community-rooted BBQ brand through retail expansion, production, and marketing while investing in social impact.

• Retail traction: Available in H-E-B and Walmart, with plans for wider regional expansion.
• Award-winning brand: Recognized as H-E-B Supplier of the Year and finalist in Quest for Texas Best.
• Health-conscious offerings: Gluten-free, low-sodium, no high-fructose corn syrup, and diabetic-friendly.
• Celebrity endorsements: Supported by influencers and athletes including Tabitha Brown and the Pittsburgh Steelers.
• Community focus: Supports scholarships and mentorship through its nonprofit, The Jank Nation.

Janktafied Goodness, the maker of The Jank Gourmet BBQ Sauce, is raising funds to scale operations, increase retail distribution, and strengthen its presence in major Texas retailers like Walmart and H-E-B. Known for its bold, all-natural flavors, The Jank offers gluten-free, low-sodium, and diabetic-friendly options that challenge the norms of traditional condiments. This investment will support production costs, working capital, marketing efforts, and refinancing high-interest debt to improve financial efficiency. With its growing popularity and partnerships—including being the official BBQ sauce of the Pittsburgh Steelers—The Jank is positioned to build on its momentum and expand strategically.

Founded by Lamar Jones, The Jank began as a kitchen experiment to fill a flavor gap in the BBQ sauce market. Over the years, it has grown into a regional favorite, recognized by H-E-B for supplier excellence and embraced by celebrities and athletes alike. The company is now focused on increasing its footprint in Texas before scaling nationally, with co-branded collegiate licensing products on the horizon. This raise will also help extend the reach of its nonprofit arm, The Jank Nation, which offers scholarships and mentorship for youth and aspiring entrepreneurs. With a strong foundation in community and quality, Janktafied Goodness is blending social impact with flavorful innovation to redefine the BBQ aisle.

Company Info

Janktafied Goodness produces The Jank, a bold, clean-label BBQ sauce brand growing in major retailers with a strong community mission.

Janktafied Goodness, based in McAllen, Texas, is the creator of The Jank Gourmet BBQ Sauce—an all-natural, flavor-packed condiment line that’s redefining the barbecue sauce industry. Known for its bold, unique taste and clean-label ingredients, The Jank contains no high fructose corn syrup, gluten, or MSG, and offers a diabetic-friendly version. Since its kitchen-table beginnings, The Jank has grown into a fast-rising brand, now available in H-E-B and Walmart, and recently named the official BBQ sauce of the Pittsburgh Steelers. Lamar Jones, founder and CEO, has built a brand rooted in flavor, community, and entrepreneurial spirit.

With accolades including H-E-B’s Supplier of the Year and endorsements from food influencers and celebrities, Janktafied Goodness continues to expand through retail, licensing partnerships, and grassroots marketing. The company is raising funds to refinance debt, boost production capacity, and increase brand awareness while growing its nonprofit arm, Jank Nation, which supports youth, education, and food entrepreneurs. With a focus on dominating the Texas market first, The Jank is preparing for strategic national expansion by optimizing its supply chain and leveraging strong customer loyalty to drive growth.