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New York, NY

Expanding a lifestyle sneaker brand through increased production, retail rollout, and community ownership.

• Customer traction: Strong community of repeat buyers and over 800,000 products sold
• Strategic growth: Expanding U.S. manufacturing and retail distribution
• Brand recognition: High-profile collaborations and resale demand for limited editions
• Community model: Emphasis on shared ownership and customer engagement
• Experienced team: Founded by seasoned entrepreneurs with footwear expertise
• Support from top investors: Backed by firms like Kleiner Perkins and Initialized Capital

Atoms is raising funds to support its next phase of growth centered around increasing production capacity, expanding retail presence, and strengthening long-term profitability. The company, which began as a direct-to-consumer sneaker brand focused on comfort and everyday wear, has grown a dedicated community of customers and backers who helped shape its products and mission. The team is now offering its community the opportunity to become part-owners of the brand, emphasizing its goal of being the first community-owned sneaker company.

The funds will help scale domestic manufacturing to reduce time to market and increase responsiveness to customer feedback, in addition to supporting a broader rollout of retail partnerships. Atoms has already seen significant traction with unique design collaborations, industry recognition, and high repeat purchase rates, and now plans to further develop its product line and deepen customer engagement through grassroots initiatives and a referral program. The company positions this raise as a step toward building a business model centered on shared ownership and collaborative growth.

Company Info

Atoms designs everyday sneakers focused on comfort, innovation, and community-driven brand growth.

Atoms is a footwear company focused on designing premium sneakers that combine comfort, style, and functionality for everyday wear. Unlike performance-driven shoes aimed at athletes, Atoms targets the majority of consumers who prioritize comfort in their daily lives. The company emphasizes minimalist design, antimicrobial materials, and proprietary comfort-focused construction, including features like breathable uppers, copper linings, non-slip rubber outsoles, and easy slip-on laces.

Since its launch in 2019, Atoms has sold over 840,000 products to more than 200,000 customers, achieving $36 million in lifetime revenue and a 47% customer repeat rate. It has expanded through limited-edition drops, retail partnerships like Nordstrom, and product innovation including kids’ and sustainable footwear. Atoms also embraces community-driven growth and collaborative design, positioning itself as the first community-owned sneaker brand.