Raise closed, search for fresh raises on Seedstage

West Hollywood, CA

Scaling production and brand growth of a high-demand pickle-infused craft beer for national expansion.

• Rapid growth: Scaled from 100 to 7,000 monthly cases within one year, maintaining strong sell-through.
• Strong media coverage: Featured in Forbes, The Today Show, and other major outlets.
• No marketing spend: Achieved traction purely through organic growth and consumer demand.
• Product expansion: Plans to launch new pickle-infused SKUs including shandy, michelada, and non-alcoholic beer.
• Strategic acquisition target: Focused on positioning the brand for acquisition within 3–4 years.

Donna’s Pickle Beer is a fast-growing craft beer brand centered around a signature lager infused with real pickle brine. Since its launch in 2023, the company has scaled from 100 to 7,000 cases per month, maintaining sell-out demand in key markets such as Illinois, Tennessee, and California. Built by beverage industry veterans and backed by significant consumer enthusiasm, Donna’s has achieved this growth organically with zero marketing spend. Now, the company is raising funds to increase production, expand distribution, enhance marketing efforts, and position itself for a strategic acquisition in the coming years.

The brand’s expansion strategy includes developing new pickle-infused SKUs, such as shandies, micheladas, and non-alcoholic options. Investment proceeds will also support bulk inventory purchasing to reduce production costs, fund merchandise initiatives, and establish national brand presence through targeted advertising and event marketing. With widespread media attention and a strong retail and on-premise performance, Donna’s aims to solidify its position as the premier name in pickle beer. Investors will participate via a SAFE agreement, offering potential equity in the future. The company’s long-term goal is to become a category leader in flavored beer and adjacent product lines, ultimately attracting acquisition interest from major breweries.

Company Info

Donna’s Pickle Beer is a fast-growing craft beer brand offering a unique pickle-infused lager and planning national expansion and product innovation.

Donna’s Pickle Beer is a rapidly growing craft beer company based in Chicago, known for its unique pickle-brined lager that has captivated consumers across multiple U.S. markets. Since its launch in 2023, the company has expanded production from 100 to 7,000 cases per month without any marketing spend, ranking in the top 100 craft beers in Southern California just six weeks post-launch. Donna’s has established strong traction in California, Tennessee, and Illinois, and has become the fastest-growing brand in Pilot Project Brewery’s incubator. The founders bring extensive beverage industry experience, and the brand has been featured on The Today Show, in Forbes, and other major outlets.

Donna’s plans to use raised capital to expand production, reduce costs through bulk procurement, and scale nationally through strategic marketing and product innovation. Future product lines include shandies, micheladas, and non-alcoholic versions, supporting the company’s vision of becoming a leading lifestyle brand. Investors are offered a SAFE with an 18% discount rate and a $10 million valuation cap, positioning them for future equity in a brand poised for acquisition by a major brewery within three to four years.