Raise closed, search for fresh raises on Seedstage

Reno, NV

Developing a nutrition-focused grocery planning tool that helps users optimize their shopping lists to meet dietary goals.

• Veteran-led team: Founders include Special Operations veterans with MBAs from Wharton.
• Proven technical direction: Partnered with Mach Eight to deliver MVP with robust development plan.
• Innovative algorithm: Unique optimization engine tackles macro balancing across millions of food items.
• D2C and B2B models: Building both consumer-focused and enterprise-ready solutions.
• Mission-driven origin: Founded after the team helped their father recover from stage 3 cancer.

SALÜD Technologies is developing a digital nutrition platform that aims to bridge the gap between personalized dietary goals and real-world grocery shopping. The company’s solution addresses a key problem in the nutrition space: while users can calculate their ideal macronutrient intake, there is no practical tool that translates these needs into actual grocery lists. SALÜD’s platform is designed to help users shop with purpose by using a proprietary optimization algorithm that considers each item’s nutritional content and individual dietary requirements. The system ensures that shopping lists align with users’ caloric and macronutrient goals, solving a computationally complex problem that existing apps and experts have not effectively addressed.

The startup, co-founded by a team of health-conscious veterans and technologists, is building both D2C and B2B solutions. The consumer product in development will allow users to input health goals, apply food restrictions, and track macro balance dynamically as they build a grocery list. Key features include a “Fill the Gap” tool that optimizes the last portion of a user’s cart for complete nutritional balance and real-time macro tracking. On the B2B side, the team has built a product development roadmap and partnered with Mach Eight to create an MVP, focusing on usability and rapid market entry. By turning nutrition planning into a gamified, goal-oriented experience, SALÜD is positioned to fill a crucial void in the health tech ecosystem—helping users not only track their needs, but actually meet them through intelligent grocery planning.

Company Info

SALÜD is developing a nutrition optimization tool that aligns grocery shopping with users’ dietary goals.

SALÜD is a nutrition-focused technology company developing a platform that helps users align their grocery shopping with their specific caloric and macronutrient needs. The platform incorporates user-defined health goals and dietary preferences, then uses a proprietary optimization algorithm to generate grocery lists that match these requirements. It includes a feature called “Fill the Gap,” which helps users round out their grocery carts with food items that complete their caloric and macro balance. The platform’s interface includes tools such as dynamic macro and calorie counters, preference-based filtering, and goal setting through either expert guidance or a wizard interface.

The solution aims to address the disconnect between nutritional planning and actual food purchasing, a challenge that is computationally complex due to the variable macronutrient composition of millions of food items. SALÜD is building both a direct-to-consumer and B2B offering, using a staged development roadmap that includes integration with food databases and delivery platforms. The ultimate goal is to provide a simplified yet accurate grocery planning experience that removes guesswork while maintaining dietary precision.