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Chesapeake, VA

Scaling a whiskey-based hard seltzer brand built to celebrate and support American heroes.

• Mission-driven brand: Combines premium product with a commitment to honor veterans, first responders, and nurses.
• Product differentiation: First whiskey-based seltzer in a matte black can with patriotic branding and storytelling.
• Retail demand: Interest from over 100 retail accounts in New Jersey ahead of official launch.
• Experienced leadership: Backed by a media-savvy founding team and a decorated Navy SEAL as VP of Marketing.
• Community engagement: Growing base of supporters and active social media presence fueling grassroots demand.

Patriot Hard Seltzer is raising funds to scale its whiskey-based ready-to-drink beverage line, uniquely positioned within the hard seltzer category to honor and celebrate America’s everyday heroes. Founded by two college friends with a background in marketing and media, Patriot seeks to differentiate itself in a saturated market by creating a bold, patriotic brand that appeals to a broad demographic often overlooked by traditional seltzer branding. The product itself features a matte black can and light whiskey base, standing apart from fruit-forward, white-can competitors. With the support of Retired Navy SEAL Lt. Jason Redman as VP of Marketing, the company pairs its distinct identity with a mission-driven approach, committing 5% of profits to organizations that support veterans, law enforcement, first responders, and nurses.

With demonstrated demand from over 100 retail accounts and a growing online community of supporters, Patriot Hard Seltzer is poised to capitalize on both the continued growth of the RTD segment and its community-focused brand ethos. The company’s fundraising round is intended to support expansion into new regional markets, increase production capacity, and grow marketing efforts to amplify awareness and distribution. Patriot’s mission is not only to offer a differentiated beverage but also to create a consumer movement rooted in gratitude, patriotism, and unity—further reinforced through storytelling on every can that features real American heroes.

Company Info

Patriot Hard Seltzer is a whiskey-based seltzer brand that honors veterans and frontline workers while offering a bold alternative in the hard seltzer market.

Patriot Hard Seltzer is a beverage company offering a distinctive whiskey-based hard seltzer designed to stand out in a market saturated with similar fruity-flavored options. Unlike most competitors, Patriot uses a matte black can and patriotic branding to appeal to a broader demographic, including consumers who may feel overlooked by traditional seltzer marketing. The company’s founders, who met in college, created the brand to celebrate and support veterans, first responders, and nurses, whom they call the “Backbone of America.”

The seltzer contains 5% ABV and uses a light whiskey base rather than the standard fermented sugar or malt. Patriot is partnering with retired Navy SEAL Lt. Jason Redman, who serves as VP of Marketing and plays a key role in brand expansion and outreach. The brand plans to donate 5% of its profits to nonprofit organizations benefiting military personnel and frontline workers. With growing demand, over 10,000 social media followers, and 100+ retail accounts expressing interest, Patriot is positioning itself for a regional rollout beginning in New Jersey and aims to disrupt the ready-to-drink market segment with its bold, mission-driven product.