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Wayland, MA

Supporting the growth of a ski brand using patented material technology and a direct-to-consumer model.

• Proprietary technology: Patented VibeStop™ material adapts dynamically to skier input for stability and control.
• Direct customer relationships: Renoun sells exclusively DTC, ensuring personalized experiences and product matching.
• Recurring revenue vision: Preparing to launch RenounPro, a membership model offering ski swaps and exclusive experiences.
• Carbon neutral: One of the first ski brands to become certified climate neutral, offsetting emissions from every ski.
• Industry recognition: Award-winning product design and media coverage from major national publications.

Renoun Skis is raising funds to support the expansion of its direct-to-consumer ski business built on proprietary material technology and an immersive customer experience. The company has developed a patented polymer, VibeStop, that adapts to terrain and skier input, improving stability and reducing fatigue. Renoun aims to scale its production and grow its customer base while retaining its high-touch, community-focused brand identity. A portion of the funds will be used for inventory purchases and to fuel a targeted public relations push to elevate awareness of the brand in key markets. Renoun operates with a strong digital presence and is growing within the premium ski segment despite industry headwinds.

Additional capital will help Renoun invest in key personnel and working capital to support ongoing operations and new initiatives like RenounPro, a membership program allowing customers to trade in skis every two years. This recurring revenue model is designed to complement traditional ski sales and increase customer lifetime value. The company’s carbon-neutral certification and community-driven feedback loop distinguish it from traditional ski manufacturers. As part of its growth plan, Renoun will continue to focus on direct relationships with skiers and premium experiences that reflect its commitment to quality and innovation.

Company Info

Renoun Skis designs and sells high-performance skis featuring proprietary technology through a direct-to-consumer model with an emphasis on innovation and customer engagement.

Renoun Skis is a direct-to-consumer ski company known for its patented VibeStop technology, which uses a non-Newtonian polymer embedded in the ski core to provide adaptive stability, control, and reduced skier fatigue. The brand focuses on delivering a premium product and experience, targeting discerning skiers who value performance and craftsmanship. Renoun differentiates itself from traditional ski brands by emphasizing innovation, sustainability, and direct engagement with customers. The company has earned industry accolades and media recognition, while cultivating a loyal customer base through strong community involvement and a personalized approach.

Renoun operates primarily through its eCommerce site, accounting for the majority of its sales, and complements this with special order merchandise and corporate branded skis. Its upcoming membership program, RenounPro, aims to introduce recurring revenue through ski exchange perks and premium experiences, including high-end outdoor trips. As a Climate Neutral Certified company, Renoun also emphasizes environmental responsibility. The company is positioned for steady growth within the ski gear market, which is expected to expand in the coming years. Renoun’s business model and future plans focus on increasing lifetime customer value and reshaping the relationship between ski brands and skiers.