Raise closed, search for fresh raises on Seedstage

Campbell, CA

Funding to expand inventory, reduce debt, and grow brand visibility for lifestyle travel products.

• Award-winning innovation: Products named “Best Baby & Toddler Product of 2025” and received 2025 NAPPA Award.
• Community-driven brand: Supported by 8,000+ parents and multiple nonprofit partnerships.
• Proven product-market fit: Kickstarter goal met in 24 hours; FlexPack popular beyond parent demographic.
• Growth-ready model: Products now available on 30+ major online retail platforms.
• Experienced leadership: Founder has corporate leadership background at Tesla and Disney, and extensive entrepreneurial success.

GillyGro is a lifestyle travel brand founded by three moms who saw an opportunity to simplify family life and travel through functional, stylish, and thoughtfully designed products. With initial success driven by a Kickstarter launch and growing demand across e-commerce platforms, GillyGro now serves a wide audience with products like the GillyGro Parent Backpack and FlexPack Organizer—offering convenience and organization to parents, travelers, and professionals. Their design philosophy emphasizes cross-age, cross-gender, and cross-cultural usability, supported by community engagement and recognition through major parenting awards.

The current fundraising campaign will help GillyGro expand its market reach and improve its operational capacity. Funds will be used to purchase inventory, refinance high-interest debt, and enhance marketing and advertising efforts. This growth will enable them to meet increasing customer demand and broaden their footprint in both domestic and international markets. By participating in this raise, investors are supporting a woman- and immigrant-owned business with a mission to reduce stress and bring joy to everyday life through products that are versatile, inclusive, and purposefully designed.

Company Info

GillyGro is a lifestyle travel brand offering versatile, award-winning products designed to simplify life on the go.

GillyGro is a lifestyle travel brand based in Campbell, California, founded by three moms seeking to bring more ease and joy to life on the go. The company creates thoughtfully designed, multifunctional products such as the award-winning GillyGro Parent Backpack and FlexPack Organizer, both crafted to simplify everyday experiences for parents, professionals, and travelers alike. GillyGro gained initial traction through a successful Kickstarter campaign, growing a community of over 8,000 supporters and earning multiple awards in 2025 for innovation in baby and toddler products.

Today, GillyGro products are sold on nearly 30 major retail platforms including Target.com, Walmart.com, and Wayfair.com. With funds raised through this campaign, GillyGro plans to purchase additional inventory, refinance high-interest debt, and invest in marketing and advertising to expand brand reach. Their vision includes launching on TikTok Marketplace, scaling globally—starting with Europe and Southeast Asia—and building B2B channels for corporate gifting and hospitality partnerships, all while maintaining their mission to support families with functional, stylish travel solutions.