Raise closed, search for fresh raises on Seedstage

Cambridge, MA

Raising funds to scale an AI-powered fitness app focused on habit formation through gamification and social accountability.

• Experienced team: Founders from MIT, Harvard, Techstars, and Forbes 30 Under 30.
• Strong early engagement: Beta retention rates surpass industry averages.
• Multi-channel monetization: Includes freemium, coaching marketplace, and ad revenue.
• Creator-led marketing: Transparent development approach with viral content reach.
• Growing market opportunity: Positioned in a $4B+ segment of the fitness app industry.

KEEPON is raising capital to scale its AI-powered fitness app designed to build lasting workout habits through gamification, voice coaching, and social accountability. Founded by serial entrepreneurs with experience at MIT, Harvard, Techstars, and companies with billion-dollar valuations, KEEPON aims to apply the proven engagement model of apps like Duolingo to the fitness industry. The app features a freemium subscription model, a personal coaching marketplace, and ad revenue streams, with future plans for partnerships with gyms and corporate wellness programs. The funds will be used for product development, expanding the team, launching creator-led campaigns, and growing the marketplace.

Early beta testing shows user retention outpacing typical industry standards, and the company is building in public, leveraging the CEO’s sizable social media following to generate buzz and transparency. KEEPON positions itself within a $4 billion addressable market and is tapping into growing demand for AI-driven coaching and social-based habit formation. The app includes features like verified gym check-ins, motivational nudges, and analytics-powered feedback, aiming to turn workouts into a daily habit through structured engagement. With a strong technical and product team, KEEPON is focused on developing a product that helps users stick with their fitness goals while offering scalable monetization paths.

Company Info

KEEPON is an AI-powered fitness app using gamification and social accountability to help users build lasting workout habits.

KEEPON is a Cambridge-based startup developing an AI-powered fitness app designed to drive daily engagement and long-term habit formation through gamification, social accountability, and voice coaching. Positioned as the “Duolingo of fitness,” the app features streaks, nudges, shared progress, and verified gym selfies to create a motivational loop. Founded by former MIT and Harvard AI PhD Samuel Bosch and Forbes 30 Under 30 alumnus Jérémie Lasnier, KEEPON aims to bring structure, fun, and consistency to fitness routines. The app launched in early beta with retention metrics already outperforming industry averages.

KEEPON operates on a freemium model with optional $4.99/month subscriptions for premium features and also generates revenue through fitness coaching commissions, ad placements, and corporate wellness partnerships. With a total addressable market of $4B within the broader $20B fitness app industry, the company leverages Bosch’s 100K+ social followers to fuel organic growth. Backed by Techstars and the NVIDIA Inception Program, KEEPON is building a creator-led, scalable platform designed to motivate users and disrupt traditional fitness tracking apps with AI-driven interactivity and accountability.