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Oakland, CA

Developing a digital platform that uses AI and biometric scanning to create custom-fit bras and improve women’s comfort and well-being.

• Experienced founding team: Led by a breast surgeon with support from retail, AI, and IoT experts.
• Cutting-edge technology: Combines biometric scanning and AI to create custom-fit bras.
• On-demand manufacturing: Reduces waste and shortens delivery timelines to under two weeks.
• Large market opportunity: Targeting a $28.5B global market with unmet demand for personalized fit.
• Home-based convenience: Users can scan and shop from their mobile devices for a custom product.

TruMeasure is raising funds to develop and scale its custom bra technology platform, aiming to transform a stagnant $28.5 billion market that has relied on outdated sizing methods since the 1930s. Led by a breast surgeon and supported by a cross-disciplinary team with backgrounds in AI, sensor technology, and retail, TruMeasure is building a digital platform that uses biometric scanning, generative AI, and on-demand U.S.-based manufacturing to create bras designed specifically for each individual user. Their approach seeks to eliminate discomfort, improve well-being, and meet modern consumer demand for personalized and locally made products.

The company is focused on reducing waste and inefficiencies in traditional bra manufacturing and retail by shifting from mass production to custom-fit, on-demand delivery within 7 to 14 days. Customers will be able to scan and shop from the comfort of their homes using their mobile devices, and receive bras tailored to their precise measurements, including details like breast symmetry and body physique. With a secured manufacturing partner and a product pipeline designed to scale, TruMeasure is positioned to offer a first-to-market solution that merges fashion, health, and technology. Proceeds from this raise will support further development of the digital fitting platform, enhancement of AI and sensor technologies, and ramp-up of production capabilities.

Company Info

TruMeasure uses AI and biometric data to create custom-fit bras, modernizing the outdated sizing system and improving women’s comfort and health.

TruMeasure is a San Francisco-based company revolutionizing bra design and fitting through the use of advanced technology, AI, and biometric data. Founded by a breast surgeon, TruMeasure addresses a longstanding issue in women’s health—ill-fitting and uncomfortable bras—by replacing the outdated cup and band sizing method developed in the 1930s. The company’s proprietary platform uses mobile devices and AI to collect over 20 unique body measurements and create custom-fit bras tailored to each individual’s physique and preferences.

TruMeasure combines digital sensors, biometric scanning, and on-demand automated manufacturing to produce personalized bras that are designed, sewn, and delivered within 7 to 14 days. With a direct-to-consumer model, TruMeasure eliminates long design cycles and mass production inefficiencies while offering a more inclusive and health-conscious alternative. The team includes industry veterans from Victoria’s Secret, Gap Inc., and Credit Karma, and the company is positioned to scale within the $28.5B global bra market. By integrating retail, AI, and IoT expertise, TruMeasure aims to improve women’s well-being while transforming the lingerie shopping experience into a data-driven, personalized, and accessible process.